Post Tagged with: "marketing"

Read By

Maserati loses its main marketing leader

Maserati loses its main marketing leader

Saad Chehab, the global marketing chief at Italian luxury automaker Maserati has decided to resign from its position following almost two years of activity. Chehab, 48, decided to resign on Sunday for personal reasons, claims a person that has knowledge of the move. The auto executive came to Fiat Chrysler […]

China: Ford taps former GM executive

China: Ford taps former GM executive

Joseph Liu, who worked for General Motors as a sales and marketing manager, has now been tapped by Ford to join its Chinese division – a move described as being a gain for the second largest US automaker. Liu was one of the crucial executives that set up GM’s Buick […]

US: JD Power and MarketShare ally to better cater for automakers

US: JD Power and MarketShare ally to better cater for automakers

Knowing that finding the exact equilibrium between marketing campaigns and incentive spending could be a tricky business for auto executives, JD Power and marketing analytics company MarketShare have teamed up to bring their support. According to Thomas King, JD Power’s vice president of the Power Information Network, traditionally has been […]

Ford US has new marketing, sales and service chief

Ford US has new marketing, sales and service chief

Ford Motor, the second largest US automaker, announced that Mark LaNeve, formerly one of GM’s high ranking sales executives, will become the company’s new US sales, marketing and service boss starting with February 1. According to Ford, LaNeve, 55, comes to fill the position previously held by John Felice, who […]