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Ford promotes 50 years old Mustang everywhere


From hand nail polish to football (soccer for our US audience) and the “Blacklist” TV series, nothing is too unimportant when it comes to the marketing of the 50th-anniversary version of the Mustang. With sales only scheduled to begin during the fall and no other competitor revealing a Mustang caliber model in the mean time, Ford aims to command all media ...
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Tesla hires Renault-Nissan’s chief spokesperson
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The American automaker has named Paul Edwards as U.S. vice president of marketing for its Chevrolet brand. He replaces Chris Perry, who resigned last month. Edwards, 44, will begin immediately reporting ...
Chevrolet’s marketing boss leaves the company
The ongoing structural changes in General Motors Co's executive ranks continued with the sudden resignation of Chris Perry as vice president of Chevrolet marketing. Perry, 53, spent just over three years ...
New marketing chief needs 10 years to make Cadillac global
General Motors Co's new Cadillac marketing chief believes it could take as long as a decade to build its reputation as a global luxury brand and for the moment plans ...
Cadillac’s marketing now lead by former BMW executive
General Motors Co announced yesterday it named a former BMW AG and German luxury goods company executive to spearhead Cadillac's marketing efforts. GM's drive to make its luxury Cadillac vehicles a ...
Lexus LF-LC production version confirmed by Marketing VP
A production version of the Lexus LF-LC Concept will make its way onto the market eventually, as the model has just received the green light. The announcement has been made by ...
Opel signs 4-year sponsorship deal with Feyenoord Rotterdam football club
Opel and legendary Dutch football club Feyenoord Rotterdam have agreed a sponsorship deal until 2017, which will earn the Rotterdam club €5 million a year. The Opel name was last seen ...
GM appoints Tim Mahoney as chief marketing officer
General Motors today announced Tim Mahoney as new Chief Marketing Officer Global Chevrolet and Global GM Marketing Operations Leader. Mahoney, who will take office on April 1, joins Chevrolet from Volkswagen, ...
BMW to require product explainers in its dealerships
BMW plans to require its dealers to hire young, tech-savvy employees that will answer questions about the vehicles displayed. Inspired by Apple retail stores, the “BMW Genius Everywhere” program will be ...

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