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Tesla’s top spokesman leaves for Aston Martin


Simon Sproule came to the rising US electric automaker just six months ago from Japan’s Nissan, but has now decided it was time for another change, taking up the position of Chief Marketing and Communications officer at Britain’s Aston Martin. The move is not a real surprise, as Sproule will be reunited there with Andy Palmer, formerly Nissan’s Infiniti boss and ...
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US: auto brands boosting marketing budgets for busy 2015 schedule
Some of the global auto brands that are highly active in the US auto market are planning to boost their marketing budgets as next year’s schedule will be full of ...
Cadillac adds features to maintain luxury prices
With Cadillac reporting an 18% decrease in its August sales and its redesigned CTS sedan going down 35% in monthly sales after a downfall of 29% in July, the automaker ...
Ford promotes 50 years old Mustang everywhere
From hand nail polish to football (soccer for our US audience) and the “Blacklist” TV series, nothing is too unimportant when it comes to the marketing of the 50th-anniversary version ...
Tesla hires Renault-Nissan’s chief spokesperson
Tesla Motors, the electric car maker that is betting its success on expansion to China, Europe and building a huge battery plant, has added a new ambassador – the former ...
GM names new Chevrolet marketing VP
The American automaker has named Paul Edwards as U.S. vice president of marketing for its Chevrolet brand. He replaces Chris Perry, who resigned last month. Edwards, 44, will begin immediately reporting ...
Chevrolet’s marketing boss leaves the company
The ongoing structural changes in General Motors Co's executive ranks continued with the sudden resignation of Chris Perry as vice president of Chevrolet marketing. Perry, 53, spent just over three years ...
New marketing chief needs 10 years to make Cadillac global
General Motors Co's new Cadillac marketing chief believes it could take as long as a decade to build its reputation as a global luxury brand and for the moment plans ...
Cadillac’s marketing now lead by former BMW executive
General Motors Co announced yesterday it named a former BMW AG and German luxury goods company executive to spearhead Cadillac's marketing efforts. GM's drive to make its luxury Cadillac vehicles a ...
Lexus LF-LC production version confirmed by Marketing VP
A production version of the Lexus LF-LC Concept will make its way onto the market eventually, as the model has just received the green light. The announcement has been made by ...

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