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US: JD Power and MarketShare ally to better cater for automakers

US: JD Power and MarketShare ally to better cater for automakers

Knowing that finding the exact equilibrium between marketing campaigns and incentive spending could be a tricky business for auto executives, JD Power and marketing analytics company MarketShare have teamed up to bring their support. According to Thomas King, JD Power’s vice president of the Power Information Network, traditionally has been […]

Ford US has new marketing, sales and service chief

Ford US has new marketing, sales and service chief

Ford Motor, the second largest US automaker, announced that Mark LaNeve, formerly one of GM’s high ranking sales executives, will become the company’s new US sales, marketing and service boss starting with February 1. According to Ford, LaNeve, 55, comes to fill the position previously held by John Felice, who […]

Ford makes important management changes

Ford makes important management changes

As the company’s new chief executive officer, Mark Fields, takes more top decisions in a bid to further spur the development of top management, the automaker announced that its European chief and the marketing boss would switch places. Stephen Odell, Ford’s regional head of loss-making European operations, the Middle East […]

Cadillac adds features to maintain luxury prices

Cadillac adds features to maintain luxury prices

With Cadillac reporting an 18% decrease in its August sales and its redesigned CTS sedan going down 35% in monthly sales after a downfall of 29% in July, the automaker might have been “too ambitious” in raising its prices, according to chief marketing officer, Uwe Ellinghaus. To remedy that, the […]

Ford promotes 50 years old Mustang everywhere

Ford promotes 50 years old Mustang everywhere

From hand nail polish to football (soccer for our US audience) and the “Blacklist” TV series, nothing is too unimportant when it comes to the marketing of the 50th-anniversary version of the Mustang. With sales only scheduled to begin during the fall and no other competitor revealing a Mustang caliber […]

Tesla hires Renault-Nissan’s chief spokesperson

Tesla hires Renault-Nissan’s chief spokesperson

Tesla Motors, the electric car maker that is betting its success on expansion to China, Europe and building a huge battery plant, has added a new ambassador – the former director of communications for Carlos Ghosn’s Renault-Nissan alliance. Simon Sproule announced he would become the new ice president of communications […]

GM names new Chevrolet marketing VP

GM names new Chevrolet marketing VP

The American automaker has named Paul Edwards as U.S. vice president of marketing for its Chevrolet brand. He replaces Chris Perry, who resigned last month. Edwards, 44, will begin immediately reporting to Tim Mahoney, Chevrolet global chief marketing officer, GM said. Since 2010, Edwards has served as executive director of […]