/

Browse marketing articles

US: Cadillac getting ready for the glamorous Oscar night [video]


The luxury US brand will showcase its latest advertising strategy during the Oscars broadcast this Sunday with a contemplative commercial that references a Teddy Roosevelt speech – with hints it might swing in the direction of the great Super Bowl commercials that Chrysler aired over the past few years. With the tag line "Dare Greatly" the premium brand seems ready to ...
Read more

related more
spacer
spacer

More marketing articles

Ford US has new marketing, sales and service chief
Ford Motor, the second largest US automaker, announced that Mark LaNeve, formerly one of GM’s high ranking sales executives, will become the company’s new US sales, marketing and service boss ...
[Videos] Ford’s F-150 ad campaign on TV starts today
The second largest US automaker is gearing up for today’s launch, during the College Football Playoff matches, of the marketing campaign that focuses on the aluminum-intensive new generation of the ...
Ford focuses on toughness rather than fuel economy with F-150 ads
The second largest US automaker, Ford Motor, is ready to unleash an ad blitz for its new F-150 pickup truck during tomorrow’s college football bowl games. But, even as much of ...
US: Lexus hopes December campaigns would secure 300,000 units sales target
The Japanese premium automaker, a unit of the world’s largest carmaker – Toyota – has deliberately hinted it could see US deliveries rise above the 300,000 units mark this year. There’s ...
Ford makes important management changes
As the company’s new chief executive officer, Mark Fields, takes more top decisions in a bid to further spur the development of top management, the automaker announced that its European ...
Tesla’s top spokesman leaves for Aston Martin
Simon Sproule came to the rising US electric automaker just six months ago from Japan’s Nissan, but has now decided it was time for another change, taking up the position ...
US: auto brands boosting marketing budgets for busy 2015 schedule
Some of the global auto brands that are highly active in the US auto market are planning to boost their marketing budgets as next year’s schedule will be full of ...
Cadillac adds features to maintain luxury prices
With Cadillac reporting an 18% decrease in its August sales and its redesigned CTS sedan going down 35% in monthly sales after a downfall of 29% in July, the automaker ...
Ford promotes 50 years old Mustang everywhere
From hand nail polish to football (soccer for our US audience) and the “Blacklist” TV series, nothing is too unimportant when it comes to the marketing of the 50th-anniversary version ...

latest automotive news
Alonso not injured but in doubt for Australia – Dennis
Feb.26 (GMM/Inautonews.com) Two weeks before the 2015 season begins, the participation of McLaren-Honda's star driver is in doubt. Team supremo ...
Test Drive: Ford Tourneo Courier 1.0 EcoBoost – Serenity
Ford has been battling losses for years in its Ford of Europe business, but judging by the model lineup of ...
Now FIA helping Manor’s quest for 2015 grid
Feb.26 (GMM/Inautonews.com) F1's governing body has joined McLaren and Ferrari in actively supporting the former Marussia team's quest to ...
Alonso ‘wanted to test’ in Barcelona – Dennis
Feb.26 (GMM/Inautonews.com) He was in hospital for four days, and is absent at the final winter test in Barcelona, ...
Test Drive: Renault Megane GT Line Energy 1.2 TCe
Besides the Megane GT Line diesel, tested here, Renault is also offering a petrol version of the model which is ...
Skoda Superb Combi pops up in new renderings
The more practical version of the new Skoda Superb generation, the Combi, is the subject of new renderings which have ...
Koenigsegg Agera RS gets teased one more
Swedish based automaker Koenigsegg has released the second image teaser with the Agera RS which will be officially presented to ...
Magna Steyr Mila Plus Hybrid Concept going to Geneva
The Magna Steyr Mila Plus Hybrid Concept will be making its public premiere on the 3rd of March, during the ...
Cadillac CT6 – new details emerge
New details on the upcoming flagship Cadillac model, the CT6, have emerged ahead of its public debut which should take ...
Ferrari 458 Italia ends up on its roof in England
Another Ferrari 458 Italia incident is coming in from England and we can see the red finished exotic car resting ...
US regulator orders Takata to preserve airbags for lawsuits, investigations
Yesterday the NHTSA, the US auto safety regulator ordered Japan’s Takata Corp to save all airbag inflators that have been ...
[VIDEO] Honda Civic Type R gets teased once more
The upcoming Honda Civic Type R has been partially previewed in yet another video as the model is just a ...
MINI Clubman Vision Gran Turismo officially unveiled
The newest addition to the Gran Turismo 6 range is the MINI Clubman concept as this has been officially unveiled ...
US: experts say rising auto loan delinquency reports are exaggerated
According to credit reporting bureaus Equifax and Experian Automotive, the media reports that US auto loan delinquencies are on the ...
This is the 2016 Audi R8
Audi has officially pulled the wraps off the new R8 generation as the model will be making its public premiere ...
Alfa Romeo 4C Spider making European debut in Geneva
The Alfa Romeo 4C Spider will be making its European debut at the 2015 Geneva Motor Show, next week, as ...
UK: prime minister Cameron visits local auto factories, could be a covert operation to divert attention from move out of EU
Prime Minister David Cameron has embarked on a series of election-season trips, also touring the bustling British car plants, seeking ...
Daimler could recalibrate US expansion on currency swings
According to the carmaker’s top labor leader, Michael Brecht, Daimler’s production capacity expansion plans in the United States should be ...