/

Browse marketing articles

US: Lexus hopes December campaigns would secure 300,000 units sales target


The Japanese premium automaker, a unit of the world’s largest carmaker – Toyota – has deliberately hinted it could see US deliveries rise above the 300,000 units mark this year. There’s a catch though, as the company is today third behind German rivals BMW and Mercedes-Benz: the brand’s boss says Lexus is preparing to unveil its annual, year-end sales drive – ...
Read more

related more
spacer
spacer

More marketing articles

Ford makes important management changes
As the company’s new chief executive officer, Mark Fields, takes more top decisions in a bid to further spur the development of top management, the automaker announced that its European ...
Tesla’s top spokesman leaves for Aston Martin
Simon Sproule came to the rising US electric automaker just six months ago from Japan’s Nissan, but has now decided it was time for another change, taking up the position ...
US: auto brands boosting marketing budgets for busy 2015 schedule
Some of the global auto brands that are highly active in the US auto market are planning to boost their marketing budgets as next year’s schedule will be full of ...
Cadillac adds features to maintain luxury prices
With Cadillac reporting an 18% decrease in its August sales and its redesigned CTS sedan going down 35% in monthly sales after a downfall of 29% in July, the automaker ...
Ford promotes 50 years old Mustang everywhere
From hand nail polish to football (soccer for our US audience) and the “Blacklist” TV series, nothing is too unimportant when it comes to the marketing of the 50th-anniversary version ...
Tesla hires Renault-Nissan’s chief spokesperson
Tesla Motors, the electric car maker that is betting its success on expansion to China, Europe and building a huge battery plant, has added a new ambassador – the former ...
GM names new Chevrolet marketing VP
The American automaker has named Paul Edwards as U.S. vice president of marketing for its Chevrolet brand. He replaces Chris Perry, who resigned last month. Edwards, 44, will begin immediately reporting ...
Chevrolet’s marketing boss leaves the company
The ongoing structural changes in General Motors Co's executive ranks continued with the sudden resignation of Chris Perry as vice president of Chevrolet marketing. Perry, 53, spent just over three years ...
New marketing chief needs 10 years to make Cadillac global
General Motors Co's new Cadillac marketing chief believes it could take as long as a decade to build its reputation as a global luxury brand and for the moment plans ...

latest automotive news
Caterham survival takes another step on Monday
Dec.21 (GMM/Inautonews.com) The future of ailing F1 team Caterham will be decided on Monday. The backmarker team as well as ...
2015 Ford Mondeo arrives in Romania – short test drive inside
Ford Romania has introduced the fifth generation of the Mondeo in Europe, over a 2-day event which has gotten us, ...
Ricciardo pace ‘a factor’ in Vettel exit – Horner
Dec.20 (GMM/Inautonews.com) Daniel Ricciardo's surprising pace was "probably a factor" in the decision taken by Sebastian Vettel to leave ...
Ecclestone determined to change 2016 engine rules
Dec.20 (GMM/Inautonews.com) Bernie Ecclestone has confirmed reports he remains determined to shake up F1's engine rules. We reported that, at ...
De la Rosa leaves Ferrari, Vergne signs up
Dec.20 (GMM/Inautonews.com) Ferrari has confirmed speculation Pedro de la Rosa is vacating his test-driver post. It was rumoured the 43-year-old ...
2016 CT6 Cadillac gets streaming rearview technology
The streaming video rearview technology will expand the driver’s vision in the upcoming 2016 CT6, eliminating any rear seat, rear ...
US: Ally gets out of 6 years bailout
Ally Financial Inc. stated that it would finally resolve its bailout after the U.S. government will sell the last $1.25 ...
Daimler puts aside €600 million for EU antitrust investigation
The Germany-based company, Daimler, stated on Thursday it is putting aside 600 million euros to cover any potential costs that ...
Renault-Nissan and AvtoVAZ merge into Russia’s biggest auto parts buyer
AvtoVAZ and the Renault-Nissan alliance will come together in terms of purchasing activities in Russia. The merged unit will now ...
Report – Volkswagen will meet its 2017 cost-cutting goal
Volkswagen CEO, Martin Winkerton, has said according to a source that the carmaker is on the right track to reach ...
GM’s bankrupt predecessor helps customers get the $10 billion compensation
General Motors customers gained a new friend in their run for the compensation worth $10 billion. The automaker’s bankrupt predecessor ...
F1 to have new engine rules in 2016 – report
Dec.19 (GMM/Inautonews.com) F1 is now speeding towards yet another new set of engine regulations. On Thursday at a Geneva meeting ...
GM and Jaguar Land Rover stopped deliveries to Russia
In response to the slide in the rouble’s value, automakers, General Motors and Jaguar Land Rover included, decided to stop ...
Uber wants to patent its gouging prices
While critics accuse Uber of price gouging over the high fees asked in Sydney for the people who were fleeing ...
Ford closes Genk Plant in Belgium
With a production of around 14 million cars over the past 50 years, Ford shut the doors of its plant ...
Price of U.S. gas reaches under $2.50 a gallon
U.S. drivers are paying less than 2.50 dollars a gallon at the gasoline pump for the first time in more ...
Toyota will invest $126M to expand powertrain operations
Toyota announced today that it will invest $126 million in the expansion of its powertrain operations in Ann Arbor and ...
Spyker declares bankruptcy
On Tuesday, Spyker, the Dutch sportscar maker which owned Saab, was declared bankrupt when not succeeding to secure a loan ...