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Ford promotes 50 years old Mustang everywhere


From hand nail polish to football (soccer for our US audience) and the “Blacklist” TV series, nothing is too unimportant when it comes to the marketing of the 50th-anniversary version of the Mustang. With sales only scheduled to begin during the fall and no other competitor revealing a Mustang caliber model in the mean time, Ford aims to command all media ...
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Chevrolet’s marketing boss leaves the company
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Lexus LF-LC production version confirmed by Marketing VP
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Opel signs 4-year sponsorship deal with Feyenoord Rotterdam football club
Opel and legendary Dutch football club Feyenoord Rotterdam have agreed a sponsorship deal until 2017, which will earn the Rotterdam club €5 million a year. The Opel name was last seen ...
GM appoints Tim Mahoney as chief marketing officer
General Motors today announced Tim Mahoney as new Chief Marketing Officer Global Chevrolet and Global GM Marketing Operations Leader. Mahoney, who will take office on April 1, joins Chevrolet from Volkswagen, ...
BMW to require product explainers in its dealerships
BMW plans to require its dealers to hire young, tech-savvy employees that will answer questions about the vehicles displayed. Inspired by Apple retail stores, the “BMW Genius Everywhere” program will be ...

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