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Lexus LF-LC production version confirmed by Marketing VP


A production version of the Lexus LF-LC Concept will make its way onto the market eventually, as the model has just received the green light. The announcement has been made by the company’s Marketing vice president, Brian Smith, who has spoken to wardsauto.com. Brian Smith says that the decision has already been taken by Toyota’s luxury brand thanks to a big ...
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Opel signs 4-year sponsorship deal with Feyenoord Rotterdam football club
Opel and legendary Dutch football club Feyenoord Rotterdam have agreed a sponsorship deal until 2017, which will earn the Rotterdam club €5 million a year. The Opel name was last seen ...
GM appoints Tim Mahoney as chief marketing officer
General Motors today announced Tim Mahoney as new Chief Marketing Officer Global Chevrolet and Global GM Marketing Operations Leader. Mahoney, who will take office on April 1, joins Chevrolet from Volkswagen, ...
BMW to require product explainers in its dealerships
BMW plans to require its dealers to hire young, tech-savvy employees that will answer questions about the vehicles displayed. Inspired by Apple retail stores, the “BMW Genius Everywhere” program will be ...
Chevrolet’s new slogan is “Find New Roads”
General Motors will launch a new Chevrolet advertising campaign next month, replacing the “Chevy Runs Deep” slogan with a new one: “Find New Roads”. It will be Chevy's first global campaign and ...
Renault’s slow EV sales blamed on bad marketing
The French based automaker Renault is blaming its slow electric vehicle sales on bad marketing. Renault’s EVs aren’t so appreciated in their segments no matter what the company is doing and ...
Ford is the most searched auto brand on Google.com
Google announced the Ford brand was the most searched automaker in 2012 in the United States. The top 10 searched auto brand in the United States were Ford, followed by Honda, ...
2013 Ford Fusion gets marketing boost from Tupac Shakur
The North American based automaker Ford has recently announced that the 2013 Fusion is getting a marketing boost from Tupac Shakur. The murdered rapper will “help” sell the new generation of ...
GM to reveal 9 all-new or redesigned Buick and GMC models by the end of 2013
General Motors executives today announced they will reveal nine all-new or redesigned Buick or GMC models by the end of next year. The models include the 2013 Buick Encore crossover (already ...
Fiat offering half-price petrol price for its future customers in Italy
The Fiat Group has recently announced that future customers of its auto brands will be able to buy petrol at 1 euro per liter. With the European economy going down, automakers ...

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