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Cadillac adds features to maintain luxury prices


With Cadillac reporting an 18% decrease in its August sales and its redesigned CTS sedan going down 35% in monthly sales after a downfall of 29% in July, the automaker might have been “too ambitious” in raising its prices, according to chief marketing officer, Uwe Ellinghaus. To remedy that, the division is taking into account the need to add additional features, ...
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The American automaker has named Paul Edwards as U.S. vice president of marketing for its Chevrolet brand. He replaces Chris Perry, who resigned last month. Edwards, 44, will begin immediately reporting ...
Chevrolet’s marketing boss leaves the company
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New marketing chief needs 10 years to make Cadillac global
General Motors Co's new Cadillac marketing chief believes it could take as long as a decade to build its reputation as a global luxury brand and for the moment plans ...
Cadillac’s marketing now lead by former BMW executive
General Motors Co announced yesterday it named a former BMW AG and German luxury goods company executive to spearhead Cadillac's marketing efforts. GM's drive to make its luxury Cadillac vehicles a ...
Lexus LF-LC production version confirmed by Marketing VP
A production version of the Lexus LF-LC Concept will make its way onto the market eventually, as the model has just received the green light. The announcement has been made by ...
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GM appoints Tim Mahoney as chief marketing officer
General Motors today announced Tim Mahoney as new Chief Marketing Officer Global Chevrolet and Global GM Marketing Operations Leader. Mahoney, who will take office on April 1, joins Chevrolet from Volkswagen, ...

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