/

Browse marketing articles

Tesla’s top spokesman leaves for Aston Martin


Simon Sproule came to the rising US electric automaker just six months ago from Japan’s Nissan, but has now decided it was time for another change, taking up the position of Chief Marketing and Communications officer at Britain’s Aston Martin. The move is not a real surprise, as Sproule will be reunited there with Andy Palmer, formerly Nissan’s Infiniti boss and ...
Read more

related more
spacer
spacer

More marketing articles

US: auto brands boosting marketing budgets for busy 2015 schedule
Some of the global auto brands that are highly active in the US auto market are planning to boost their marketing budgets as next year’s schedule will be full of ...
Cadillac adds features to maintain luxury prices
With Cadillac reporting an 18% decrease in its August sales and its redesigned CTS sedan going down 35% in monthly sales after a downfall of 29% in July, the automaker ...
Ford promotes 50 years old Mustang everywhere
From hand nail polish to football (soccer for our US audience) and the “Blacklist” TV series, nothing is too unimportant when it comes to the marketing of the 50th-anniversary version ...
Tesla hires Renault-Nissan’s chief spokesperson
Tesla Motors, the electric car maker that is betting its success on expansion to China, Europe and building a huge battery plant, has added a new ambassador – the former ...
GM names new Chevrolet marketing VP
The American automaker has named Paul Edwards as U.S. vice president of marketing for its Chevrolet brand. He replaces Chris Perry, who resigned last month. Edwards, 44, will begin immediately reporting ...
Chevrolet’s marketing boss leaves the company
The ongoing structural changes in General Motors Co's executive ranks continued with the sudden resignation of Chris Perry as vice president of Chevrolet marketing. Perry, 53, spent just over three years ...
New marketing chief needs 10 years to make Cadillac global
General Motors Co's new Cadillac marketing chief believes it could take as long as a decade to build its reputation as a global luxury brand and for the moment plans ...
Cadillac’s marketing now lead by former BMW executive
General Motors Co announced yesterday it named a former BMW AG and German luxury goods company executive to spearhead Cadillac's marketing efforts. GM's drive to make its luxury Cadillac vehicles a ...
Lexus LF-LC production version confirmed by Marketing VP
A production version of the Lexus LF-LC Concept will make its way onto the market eventually, as the model has just received the green light. The announcement has been made by ...

latest automotive news
Marussia to join Caterham in administration – report
Oct.26 (GMM/Inautonews.com) Marussia looks set to join Caterham in entering administration, the Daily Mail reports on Sunday. After Bernie Ecclestone ...
Marussia also won’t race in America – Ecclestone
Oct.25 (GMM/Inautonews.com) Marussia will join fellow F1 straggler Caterham in not racing in Austin next weekend, Bernie Ecclestone has ...
Lotus to keep Grosjean, test 2015 nose
Oct.25 (GMM/Inautonews.com) Lotus has confirmed it will test a conventional nose solution ahead of next weekend's US grand prix. The ...
Caterham can miss Austin-Brazil double header
Oct.25 (GMM/Inautonews.com) Caterham is allowed to sit out the next two grands prix while it fights for survival. As administrators ...
Administrator becomes Caterham team boss
Oct.24 (GMM/Inautonews.com) The Caterham saga took another bizarre twist on Friday as an administrator became the new team principal. With ...
[VIDEO] McLaren P1 MSO spotted on the Fiorano
A McLaren P1 customized by MSO has been recently spotted lapping Ferrari’s famous Fiorano track. If you though that vehicles which ...
Ford Focus Electric gets price cut in the U.S.
The Ford Focus Electric has received a new price cut in the United States because of poor demand. While its main ...
Test Drive: Dacia Sandero Stepway 1.5 90 HP
If you live in Europe, you don’t need an introduction to Dacia anymore – this is the affordable Renault subsidiary ...
[VIDEO] Mercedes-Benz GLC63 AMG prototype caught on the open road
A prototype version of the upcoming Mercedes-Benz GLC63 AMG has been recently caught on camera while it was being tested ...
[VIDEO] See the world’s fastest Toyota Supra in action
The world’s fastest Toyota Supra has been recently spotted in action on a drag strip where it managed to shatter ...
Mercedes-Benz S600 Pullmann spied
Our spy photographers have managed to capture the upcoming Mercedes-Benz S600 Pullmann on camera while it was being tested out ...
BMW i8 costs more than $200,000 on eBay
The price of a BMW i8 stands at a whopping 200,000 USD on eBay as we recently found out doing ...
Mercedes-Benz GLA45 AMG announced for Australia
Mercedes-Benz will be launching the GLA45 AMG performance crossover in Australia where the model in question will be priced from ...
Recall roundup: 850,000 units of the Audi A4
The German based automaker Audi has recently announced a recall for a massive 850,000 units of the A4, because of ...
Ferrari LaFerrari for sale
Another unit of the impressive Ferrari LaFerrari is currently looking for a new owner who will have to pay no ...
Ferrari F50 gets crashed in the UK
A Ferrari F50 supercar has been recently involved in a heavy crash in the United Kingdom after its driver lost ...
BMW M2 Cabrio coming in 2016
The BMW M2 Cabrio will be introduced in a couple of years according to a recent report. Rumors on the anticipated ...
BMW X5 Concept eDrive gets spotted in Paris
The brand new BMW X5 Concept eDrive has been recently spotted out in Paris while cruising the streets. After being officially ...