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Ford US has new marketing, sales and service chief


Ford Motor, the second largest US automaker, announced that Mark LaNeve, formerly one of GM’s high ranking sales executives, will become the company’s new US sales, marketing and service boss starting with February 1. According to Ford, LaNeve, 55, comes to fill the position previously held by John Felice, who elected to retire from the post after holding it for just ...
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[Videos] Ford’s F-150 ad campaign on TV starts today
The second largest US automaker is gearing up for today’s launch, during the College Football Playoff matches, of the marketing campaign that focuses on the aluminum-intensive new generation of the ...
Ford focuses on toughness rather than fuel economy with F-150 ads
The second largest US automaker, Ford Motor, is ready to unleash an ad blitz for its new F-150 pickup truck during tomorrow’s college football bowl games. But, even as much of ...
US: Lexus hopes December campaigns would secure 300,000 units sales target
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Tesla’s top spokesman leaves for Aston Martin
Simon Sproule came to the rising US electric automaker just six months ago from Japan’s Nissan, but has now decided it was time for another change, taking up the position ...
US: auto brands boosting marketing budgets for busy 2015 schedule
Some of the global auto brands that are highly active in the US auto market are planning to boost their marketing budgets as next year’s schedule will be full of ...
Cadillac adds features to maintain luxury prices
With Cadillac reporting an 18% decrease in its August sales and its redesigned CTS sedan going down 35% in monthly sales after a downfall of 29% in July, the automaker ...
Ford promotes 50 years old Mustang everywhere
From hand nail polish to football (soccer for our US audience) and the “Blacklist” TV series, nothing is too unimportant when it comes to the marketing of the 50th-anniversary version ...
Tesla hires Renault-Nissan’s chief spokesperson
Tesla Motors, the electric car maker that is betting its success on expansion to China, Europe and building a huge battery plant, has added a new ambassador – the former ...

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