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China: Ford taps former GM executive

China: Ford taps former GM executive

Joseph Liu, who worked for General Motors as a sales and marketing manager, has now been tapped by Ford to join its Chinese division – a move described as being a gain for the second largest US automaker. Liu was one of the crucial executives that set up GM’s Buick […]

US: JD Power and MarketShare ally to better cater for automakers

US: JD Power and MarketShare ally to better cater for automakers

Knowing that finding the exact equilibrium between marketing campaigns and incentive spending could be a tricky business for auto executives, JD Power and marketing analytics company MarketShare have teamed up to bring their support. According to Thomas King, JD Power’s vice president of the Power Information Network, traditionally has been […]

Ford US has new marketing, sales and service chief

Ford US has new marketing, sales and service chief

Ford Motor, the second largest US automaker, announced that Mark LaNeve, formerly one of GM’s high ranking sales executives, will become the company’s new US sales, marketing and service boss starting with February 1. According to Ford, LaNeve, 55, comes to fill the position previously held by John Felice, who […]

Ford makes important management changes

Ford makes important management changes

As the company’s new chief executive officer, Mark Fields, takes more top decisions in a bid to further spur the development of top management, the automaker announced that its European chief and the marketing boss would switch places. Stephen Odell, Ford’s regional head of loss-making European operations, the Middle East […]

Cadillac adds features to maintain luxury prices

Cadillac adds features to maintain luxury prices

With Cadillac reporting an 18% decrease in its August sales and its redesigned CTS sedan going down 35% in monthly sales after a downfall of 29% in July, the automaker might have been “too ambitious” in raising its prices, according to chief marketing officer, Uwe Ellinghaus. To remedy that, the […]