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Why are automakers so fond of undesirable models?

Why are automakers so fond of undesirable models?

The British Mini brand, which now belongs to BMW AG, the largest premium automaker in the world, is among the select few that shows a strategic move towards unpopular models – ditching the ones proven be disliked in terms of sales. Unlike global carmakers that are bringing to life new […]

Official – McLaren confirms two new Sports Series models

Official – McLaren confirms two new Sports Series models

The British based automaker McLaren has officially announced its plans to develop two new models which will be added to the Sports Series range. The recently introduced Sports Series range is making the McLaren vehicles more affordable but this is not the carmaker’s main goal because exclusivity does pay indeed. […]