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Lineup reduction should yield profit boost at Mini

Lineup reduction should yield profit boost at Mini

The BMW Group, the largest premium automaker in the world managed to successfully stage a comeback for the iconic Mini brand – but the make’s expansion into new territories ultimately backfired. While the German automaker has predicted it would make Mini profitable from the beginning, the company struggled to achieve […]

BMW plans six front-wheel drive models by 2017

BMW plans six front-wheel drive models by 2017

The new UKL1 MINI platform is also used to underpin new models from the BMW brand. Because of cost cutting, the German premium brand will also use it as a front-wheel drive platform, signaling a revolution at the maker’s bottom line. The Mini models are all ready to be refreshed […]