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PSA to establish manufacturing base in Morocco

PSA to establish manufacturing base in Morocco

In a bid to reduce its production running costs and shed its overwhelming reliance on Europe, PSA Peugeot Citroen, the second largest automaker on the Old Continent disclosed recently it would construct a 557-million-euro ($630 million) assembly facility in Morocco. The French carmaker was last year flirting with bankruptcy but […]

Is PSA chief right in betting on DS premium brand?

Is PSA chief right in betting on DS premium brand?

Carlos Tavares, the chief executive officer tasked with rebuilding almost from the ground up PSA Peugeot Citroen, the second largest automaker in Europe, has one rogue element – is the DS premium brand really as successful long-term bet? Trailing by far the Volkswagen Group as the second biggest carmaker in […]

PSA Peugeot Citroen chief executive mulling collaboration expansion with others than Toyota

PSA Peugeot Citroen chief executive mulling collaboration expansion with others than Toyota

According to chief executive officer Carlos Tavares, French automaker PSA Peugeot Citroen – the second largest in Europe – would like to expand beyond its ongoing partnership with Japan’s Toyota Motor, the world’s biggest carmaker. PSA and Toyota have had a successful partnership for years, sharing the cost of design, […]

Tavares ready for next moves in PSA rebirth

Tavares ready for next moves in PSA rebirth

PSA Peugeot Citroen chief executive officer Carlos Tavares needed just one year to get the loss making automaker back on track and the once failing company is looking surprisingly optimistic towards the future. Most importantly, the company that last year was bailed out in a last effort by China’s Dongfeng […]