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Canada: weaker currency might not bring expected auto revival

Canada: weaker currency might not bring expected auto revival

While Windsor, Ontario was once billed as the British Empire’s auto capital, today its’ unlikely the plunging Canadian currency would benefit in the immediate future the car manufacturing sector. There are new investments currently being made there, such as FCA US’s decision to build the next generation of the Chrysler […]

MKC crossover reshapes Lincoln revival

MKC crossover reshapes Lincoln revival

Although it was unable to move the luxury segment’s classification, the fastest-growing premium brand in America last year was now BMW, Lexus or Audi. It was, surprisingly, Ford’s Lincoln. Cadillac and Lincoln have long fallen out of the top three-tier for the US luxury segment, dominated since the 2000s by […]

Report – Alfa Romeo to become independent

Report – Alfa Romeo to become independent

According to sources with knowledge of the plans, Fiat Chrysler Automobiles CEO Sergio Marchionne plans to make the Italian sports brand a stand-alone company. The move is part of the broader revival plan that Marchionne envisions for the struggling brand, as it aims to give Alfa Romeo the same independence […]

US: Obama administration to revive green car program

US: Obama administration to revive green car program

While in the past it had mixed results from the loan program it set up to promote eco vehicles and producers, the Obama administration wants another go, saying it still has money left over. While the program worked rather well for America’s electric sweetheart – Tesla – that repaid its […]

Fiat faces Italian challenges

Fiat faces Italian challenges

Fiat Chrysler Automobiles Italian home market recovery is a tough road – with CEO Sergio Marchionne facing an aging line-up, plants that produce nothing and warrior unions. Actually, according to analysts and industry observers, the situation in Fiat’s core home market looks very close to what the British had back […]

BMW to revive “The Hire” short films

BMW to revive “The Hire” short films

After the German maker sponsored a number of teams during the Winter Olympics, the premium automaker is shifting its focus from sports to film, with a revival of the series that made the headlines 13 years ago – The Hire. Back then Clive Owen was just a rising star and […]

Nissan satisfied with Datsun revival

Nissan satisfied with Datsun revival

Nissan Motor said its low-end Datsun business in markets including India and Indonesia will generate operating margins of as high as 7 % as it shares the parent’s development facilities and distribution network. Datsun’s operating profit will probably average between 4 and 7 % of revenue through the life cycle […]

Marchionne promises revival for Alfa Romeo, again

Marchionne promises revival for Alfa Romeo, again

This is Fiat-Chrysler CEO Sergio Marchionne’s fourth resuscitation plan promised in just nine years for the struggling Alfa Romeo premium brand. Alfa’s future is a key to Marchionne’s effort to turn around the Fiat Group, which just said it has decreased its profit target for 2013 because of continued losses […]