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Chevrolet plans to Change its Marketing Slogan

Chevrolet plans to Change its Marketing Slogan

According to Chris Perry, marketing vice president for Chevrolet, the automaker will change its marketing campaign at the beginning of 2013. The “Chevy Runs Deep” campaign, which debuted in 2010, was created to appeal to the American customers’ historical sensibility, focusing on the emotional connection among families and the one […]

SEAT axes “Auto Emocion” slogan

SEAT axes “Auto Emocion” slogan

SEAT CEO James Muir announced that the brand’s famous “Auto Emocion” slogan has been terminated as he felt no one knew what it meant. Debuted on the Leon and Arosa models 10 years ago, the catchline will no longer appear at the end of TV adverts. “When I walked into […]