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Ford ending more than 20 years connection to UEFA Champions League


Looks like today the world’s most watched sport – football (soccer for the US fans) – gets a bit of attention from us auto industry lovers, with a bit of sad news. The No.2 US automaker has decided to stop sponsoring the Champions League tournament after more than two decades – the deal started in the 1992/93 season and would see ...
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Vodafone Quits McLaren Sponsorship
Vodafone announced it will end its sponsorship for Formula One team McLaren at the end of this year’s season. "Having met and exceeded all the highly ambitious targets that Vodafone had ...
Opel signs 4-year sponsorship deal with Feyenoord Rotterdam football club
Opel and legendary Dutch football club Feyenoord Rotterdam have agreed a sponsorship deal until 2017, which will earn the Rotterdam club €5 million a year. The Opel name was last seen ...
NASCAR: Lowe’s extends Jimmie Johnson’s sponsorship contract for 2014-2015
Jimmie Johnson’s No. 48 Chevrolet SS will continue to wear Lowe’s Companies Inc. as a primary sponsor through 2015. Lowe’s announced the two-year agreement to store managers at a national sales ...
NASCAR: PETA asks Dale Earnhardt Jr. to put their logo on the car
As you probably know, Dale Earnhardt Jr.'s car has yet to find sponsorship for 13 Sprint Cup Series races this season. The news reached even People for the Ethical Treatment of ...
Former NFL star Bill Romanowski joins NASCAR team as co-owner
Former NFL linebacker Bill Romanowski is a new minority owner and sponsor of Swan Racing, the single-car NASCAR Sprint Cup team announced on Thursday. Majority owned by Brandon Davis, Swan Racing ...
NASCAR’s most popular driver needs more sponsors
Dale Earnhardt Jr., NASCAR's biggest star, is without sponsorship for nearly one-third of the season. Just three weeks from the start of the Daytona Speedweeks, Earnhardt Jr. still needs a sponsor ...
DirecTV ends NASCAR sponsorship and HotPass service
DirecTV has announced it is terminating its sponsorship of NASCAR and its HotPass service amid high costs and low fan demand. According to a report from Sports Business Journal, DirecTV is ...
Euro 2012: Hyundai-Kia – official automotive partners
The two South Korean based automakers, Hyundai and Kia, have signed an agreement with UEFA, as official automotive partners for the UEFA Euro 2012. Besides being the official automotive partners for ...
GM signs on as Manchester United’s auto sponsor [VIDEO]
Last week, General Motors announced a five-year sponsorship deal with Manchester United, the world's most popular football club, fixing Chevrolet as the team's exclusive automotive sponsor. The US based automaker is ...

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