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Vodafone Quits McLaren Sponsorship

Vodafone Quits McLaren Sponsorship

Vodafone announced it will end its sponsorship for Formula One team McLaren at the end of this year’s season. “Having met and exceeded all the highly ambitious targets that Vodafone had set for its title partnership with McLaren, the company has now decided to focus on business priorities away from […]

NASCAR’s most popular driver needs more sponsors

NASCAR’s most popular driver needs more sponsors

Dale Earnhardt Jr., NASCAR’s biggest star, is without sponsorship for nearly one-third of the season. Just three weeks from the start of the Daytona Speedweeks, Earnhardt Jr. still needs a sponsor for 13 of the 38 Sprint Cup Series races scheduled this season. Pepsi reduced its involvement with the team, […]

DirecTV ends NASCAR sponsorship and HotPass service

DirecTV ends NASCAR sponsorship and HotPass service

DirecTV has announced it is terminating its sponsorship of NASCAR and its HotPass service amid high costs and low fan demand. According to a report from Sports Business Journal, DirecTV is ending its five-year-old service that allowed subscribers to watch four channels of in-car video and driver audio during NASCAR […]

Audi will sponsor the 2011 Emmy Awards

Audi will sponsor the 2011 Emmy Awards

The German-based car manufacturer Audi will sponsor this year’s Emmy Awards to highlight its premium vogue. Besides participating in the events associated with the Emmy Awards, the Audi Group will also supply vehicles in order for the guests to arrive at the main show. The auto maker will deliver models […]