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Chevrolet debuts its Manchester United sponsorship in the US


General Motors decided that a shirt sponsorship deal for the next seven years with England’s Manchester United is well worth $559 million, as the mainstream global brand – Chevrolet – vies worldwide recognition through football (soccer). Some experts criticized a deal that would see the automaker throw so much money to a club in a region where the Chevrolet brand will ...
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Chevrolet’s Man United sponsorship rivaled by Nissan’s Manchester City deal
Hot on the heels of a $559 million Manchester United shirt sponsorship deal by GM’s Chevrolet brand comes Nissan. The Japanese automaker has signed with the current English Premiere League ...
Ford ending more than 20 years connection to UEFA Champions League
Looks like today the world’s most watched sport – football (soccer for the US fans) – gets a bit of attention from us auto industry lovers, with a bit of ...
Vodafone Quits McLaren Sponsorship
Vodafone announced it will end its sponsorship for Formula One team McLaren at the end of this year’s season. "Having met and exceeded all the highly ambitious targets that Vodafone had ...
Opel signs 4-year sponsorship deal with Feyenoord Rotterdam football club
Opel and legendary Dutch football club Feyenoord Rotterdam have agreed a sponsorship deal until 2017, which will earn the Rotterdam club €5 million a year. The Opel name was last seen ...
NASCAR: Lowe’s extends Jimmie Johnson’s sponsorship contract for 2014-2015
Jimmie Johnson’s No. 48 Chevrolet SS will continue to wear Lowe’s Companies Inc. as a primary sponsor through 2015. Lowe’s announced the two-year agreement to store managers at a national sales ...
NASCAR: PETA asks Dale Earnhardt Jr. to put their logo on the car
As you probably know, Dale Earnhardt Jr.'s car has yet to find sponsorship for 13 Sprint Cup Series races this season. The news reached even People for the Ethical Treatment of ...
Former NFL star Bill Romanowski joins NASCAR team as co-owner
Former NFL linebacker Bill Romanowski is a new minority owner and sponsor of Swan Racing, the single-car NASCAR Sprint Cup team announced on Thursday. Majority owned by Brandon Davis, Swan Racing ...
NASCAR’s most popular driver needs more sponsors
Dale Earnhardt Jr., NASCAR's biggest star, is without sponsorship for nearly one-third of the season. Just three weeks from the start of the Daytona Speedweeks, Earnhardt Jr. still needs a sponsor ...
DirecTV ends NASCAR sponsorship and HotPass service
DirecTV has announced it is terminating its sponsorship of NASCAR and its HotPass service amid high costs and low fan demand. According to a report from Sports Business Journal, DirecTV is ...

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