/

Browse sponsorship articles

Toyota hopes Mirai interest would be fueled by Olympic ties


Back in the days of the 2000s, the newly introduced hybrid Prius model made a splashing appearance as the red carpet appearance that followed all the Hollywood stars. Now the largest automaker in the world hopes the same level of general interest would be garnished by setting up its Mirai fuel-cell car as an Olympic podium must-have. Toyota today called a ...
Read more

related more
spacer
spacer

More sponsorship articles

Chevrolet debuts its Manchester United sponsorship in the US
General Motors decided that a shirt sponsorship deal for the next seven years with England’s Manchester United is well worth $559 million, as the mainstream global brand – Chevrolet – ...
Chevrolet’s Man United sponsorship rivaled by Nissan’s Manchester City deal
Hot on the heels of a $559 million Manchester United shirt sponsorship deal by GM’s Chevrolet brand comes Nissan. The Japanese automaker has signed with the current English Premiere League ...
Ford ending more than 20 years connection to UEFA Champions League
Looks like today the world’s most watched sport – football (soccer for the US fans) – gets a bit of attention from us auto industry lovers, with a bit of ...
Vodafone Quits McLaren Sponsorship
Vodafone announced it will end its sponsorship for Formula One team McLaren at the end of this year’s season. "Having met and exceeded all the highly ambitious targets that Vodafone had ...
Opel signs 4-year sponsorship deal with Feyenoord Rotterdam football club
Opel and legendary Dutch football club Feyenoord Rotterdam have agreed a sponsorship deal until 2017, which will earn the Rotterdam club €5 million a year. The Opel name was last seen ...
NASCAR: Lowe’s extends Jimmie Johnson’s sponsorship contract for 2014-2015
Jimmie Johnson’s No. 48 Chevrolet SS will continue to wear Lowe’s Companies Inc. as a primary sponsor through 2015. Lowe’s announced the two-year agreement to store managers at a national sales ...
NASCAR: PETA asks Dale Earnhardt Jr. to put their logo on the car
As you probably know, Dale Earnhardt Jr.'s car has yet to find sponsorship for 13 Sprint Cup Series races this season. The news reached even People for the Ethical Treatment of ...
Former NFL star Bill Romanowski joins NASCAR team as co-owner
Former NFL linebacker Bill Romanowski is a new minority owner and sponsor of Swan Racing, the single-car NASCAR Sprint Cup team announced on Thursday. Majority owned by Brandon Davis, Swan Racing ...
NASCAR’s most popular driver needs more sponsors
Dale Earnhardt Jr., NASCAR's biggest star, is without sponsorship for nearly one-third of the season. Just three weeks from the start of the Daytona Speedweeks, Earnhardt Jr. still needs a sponsor ...

latest automotive news
Mercedes-Benz GLC Coupe teased for Shanghai
Mercedes-Benz will be officially pulling the wraps off the brand new GLC Coupe during the 2015 Shanghai Motor Show, in ...
Kaege tunes the Porsche Macan S Diesel
The aftermarket specialists from Kaege have released the first details and images with their very own version of the Porsche ...
Teased – Honda compact crossover
The first official sketch with the new compact crossover signed by Honda has been released by the company and this ...
2015 New York Auto Show: Volkswagen Golf SportWagen Alltrack
The Volkswagen Golf SportWagen Alltrack has been officially introduced over-seas at the 2015 New York Auto Show. After debuting last year ...
2015 New York Auto Show: Mysterious Subaru BRZ spotted
A mysterious example of the Subaru BRZ has been photographed recently while being on display at the 2015 New York ...
2015 New York Auto Show: New-gen Jaguar XF
The public debut of the new Jaguar XF generation has been made recently during the 2015 New York Auto Show. After ...
[VIDEO] Ferrari LaFerrari revving its engine in underground parking lot
A recent video with the Ferrari LaFerrari is showing the hypercar revving its engine in an underground parking lot. Despite being ...
Hyundai chairman receives slight payment uptick
Chung Mong-koo, the chairman of Hyundai Motor Co, the fifth largest carmaker in the world when considered with affiliate Kia ...
Recall roundup: BMW 4-Series Convertible
The BMW 4-Series Convertible is the subject of a recall because of a problem with its airbags. BMW has recently issued ...
Opel Corsa LPG unveiled
The Opel Corsa LPG is the newest addition to the Corsa family as this has been officially unveiled by the ...
Mercedes-AMG Sprinter 63 S goes official on April Fool’s Day
Mercedes has officially pulled the wraps off the new Sprinter AMG 63 S on April Fool’s Day. A high-performance van has ...
UAW’s ranks lifted by 12,000 new members in 2014
The United Auto Workers union had a membership surge last year, with 12,000 new people being affiliated for a total ...
2015 New York Auto Show: Four Volkswagen Beetle Concepts unveiled
No less than four concept versions of the Volkswagen Beetle have been officially unveiled by the carmaker during the 2015 ...
Auto parts maker Robert Bosch to plead guilty in US price fixing case
Robert Bosch GmbH, the German auto parts maker that counts as the largest supplier in the world, has opted to ...
US: collapsing oil prices spark bullish predictions for auto sales
The US auto industry is tracking towards achieving its sixth annual sales growth, one of the longest positive streaks in ...
2015 New York Auto Show: Rolls-Royce Wraith Inspired by Film special edition
The Rolls-Royce Wraith Inspired by Film special edition has made its public debut recently, during the 2015 New York Auto ...
2015 New York Auto Show: Scion iM
The 2016 Scion iM hatchback has been officially presented to the public at the 2015 New York Auto Show. Originally previewed ...
The incredible battle the most boring vehicles of the world face
The auto shows this year have been choke full of brawling sport utility vehicles, feature-rich luxury offerings or mind-blowing supercars. ...