/

Browse sponsorship articles

Chevrolet debuts its Manchester United sponsorship in the US


General Motors decided that a shirt sponsorship deal for the next seven years with England’s Manchester United is well worth $559 million, as the mainstream global brand – Chevrolet – vies worldwide recognition through football (soccer). Some experts criticized a deal that would see the automaker throw so much money to a club in a region where the Chevrolet brand will ...
Read more

related more
spacer
spacer

More sponsorship articles

Chevrolet’s Man United sponsorship rivaled by Nissan’s Manchester City deal
Hot on the heels of a $559 million Manchester United shirt sponsorship deal by GM’s Chevrolet brand comes Nissan. The Japanese automaker has signed with the current English Premiere League ...
Ford ending more than 20 years connection to UEFA Champions League
Looks like today the world’s most watched sport – football (soccer for the US fans) – gets a bit of attention from us auto industry lovers, with a bit of ...
Vodafone Quits McLaren Sponsorship
Vodafone announced it will end its sponsorship for Formula One team McLaren at the end of this year’s season. "Having met and exceeded all the highly ambitious targets that Vodafone had ...
Opel signs 4-year sponsorship deal with Feyenoord Rotterdam football club
Opel and legendary Dutch football club Feyenoord Rotterdam have agreed a sponsorship deal until 2017, which will earn the Rotterdam club €5 million a year. The Opel name was last seen ...
NASCAR: Lowe’s extends Jimmie Johnson’s sponsorship contract for 2014-2015
Jimmie Johnson’s No. 48 Chevrolet SS will continue to wear Lowe’s Companies Inc. as a primary sponsor through 2015. Lowe’s announced the two-year agreement to store managers at a national sales ...
NASCAR: PETA asks Dale Earnhardt Jr. to put their logo on the car
As you probably know, Dale Earnhardt Jr.'s car has yet to find sponsorship for 13 Sprint Cup Series races this season. The news reached even People for the Ethical Treatment of ...
Former NFL star Bill Romanowski joins NASCAR team as co-owner
Former NFL linebacker Bill Romanowski is a new minority owner and sponsor of Swan Racing, the single-car NASCAR Sprint Cup team announced on Thursday. Majority owned by Brandon Davis, Swan Racing ...
NASCAR’s most popular driver needs more sponsors
Dale Earnhardt Jr., NASCAR's biggest star, is without sponsorship for nearly one-third of the season. Just three weeks from the start of the Daytona Speedweeks, Earnhardt Jr. still needs a sponsor ...
DirecTV ends NASCAR sponsorship and HotPass service
DirecTV has announced it is terminating its sponsorship of NASCAR and its HotPass service amid high costs and low fan demand. According to a report from Sports Business Journal, DirecTV is ...

latest automotive news
BMW i3 might get fuel cell version
The current BMW i3 might be gaining a fuel cell version as the model in question will be using the ...
New Roush Mustang – first teaser released
The aftermarket specialists from Roush have recently released the first teaser image with their upcoming tuning program aimed towards the ...
2015 Hyundai i20 teased
The South Korean based automaker Hyundai has recently released two teaser sketches with the upcoming 2015 i20, which will be ...
McLaren rumours ‘natural’ for on-form Bottas – Hakkinen
Aug.1 (GMM/Inautonews.com) Mika Hakkinen has acknowledged rumours linking his protege Valtteri Bottas with McLaren. The fellow Finn and double world ...
Marmorini out at Ferrari, Hakkinen worries about Fry
Aug.1 (GMM/Inautonews.com) Weeks after the rumours first emerged, Ferrari has this week finally admitted that engine boss Luca Marmorini ...
Lotus owner’s losses, debts continue to worsen – report
Aug.1 (GMM/Inautonews.com) Alarming news about the financial health of Lotus team owner Gerard Lopez has emerged. Together with Eric Lux, ...
Mallya granted bail on tax case in India
Aug.1 (GMM/Inautonews.com) Although the meeting was ultimately cancelled, it was expected that one of the touted 'popularity working group' ...
Volkswagen set to take Toyota’s reign in the global auto sales
Volkswagen is set to overtake Toyota Motor Corp as no. 1 in the vehicle sales industry by rapidly expanding to ...
Autonomous cars on British roads by 2015
The British government announced yesterday new laws concerning autonomous cars on the UK roads by January 2015. The Highway Code ...
Toyota stays no. 1 in global vehicle sales
Toyota Motor Corp announced that its first-half group wide global sales rose 3.8%, meaning 5,097 million vehicles sold, setting a ...
F1 ‘popularity’ meeting cancelled
Jul.31 (GMM/Inautonews.com) A crisis meeting to plot formula one's future has been cancelled. The meeting was set to take place ...
Mitsubishi sells 33,000 Outlander PHEVs worldwide
Even if it is not available in the United States, Mitsubishi Outlander Plug-in Hybrid is doing really well in Europe ...
Chevrolet focused on China market
Chevrolet is set to continue growing around the globe and has recently set its mind on China, where next year ...
China plant not in Lexus’ plans
Lexus does not plan to join the carmakers manufacturing in China, remaining the only big luxury brand without a factory ...
Dark picture for the Global Auto Industry
European car makers have painted a murky portrait of the global auto market this Wednesday as concerns about Latin America ...
Review – Hungarian GP 2014 Ricciardo strikes again
Daniel Ricciardo’s first win was a lucky one, benefitting from the technical issues encountered by the Mercedes pair. His second ...
Ferrari California T test mule seen in Spain
A mysterious test mule of the recently unveiled Ferrari California T has been spotted out in Southern Spain, where it ...
BMW X4 gets tuned by Manhart Performance
The aftermarket specialists from Manhart Performance have officially unveiled a new performance upgrade kit for the BMW X4, in the ...