/

Browse sponsorship articles

Chevrolet debuts its Manchester United sponsorship in the US


General Motors decided that a shirt sponsorship deal for the next seven years with England’s Manchester United is well worth $559 million, as the mainstream global brand – Chevrolet – vies worldwide recognition through football (soccer). Some experts criticized a deal that would see the automaker throw so much money to a club in a region where the Chevrolet brand will ...
Read more

related more
spacer
spacer

More sponsorship articles

Chevrolet’s Man United sponsorship rivaled by Nissan’s Manchester City deal
Hot on the heels of a $559 million Manchester United shirt sponsorship deal by GM’s Chevrolet brand comes Nissan. The Japanese automaker has signed with the current English Premiere League ...
Ford ending more than 20 years connection to UEFA Champions League
Looks like today the world’s most watched sport – football (soccer for the US fans) – gets a bit of attention from us auto industry lovers, with a bit of ...
Vodafone Quits McLaren Sponsorship
Vodafone announced it will end its sponsorship for Formula One team McLaren at the end of this year’s season. "Having met and exceeded all the highly ambitious targets that Vodafone had ...
Opel signs 4-year sponsorship deal with Feyenoord Rotterdam football club
Opel and legendary Dutch football club Feyenoord Rotterdam have agreed a sponsorship deal until 2017, which will earn the Rotterdam club €5 million a year. The Opel name was last seen ...
NASCAR: Lowe’s extends Jimmie Johnson’s sponsorship contract for 2014-2015
Jimmie Johnson’s No. 48 Chevrolet SS will continue to wear Lowe’s Companies Inc. as a primary sponsor through 2015. Lowe’s announced the two-year agreement to store managers at a national sales ...
NASCAR: PETA asks Dale Earnhardt Jr. to put their logo on the car
As you probably know, Dale Earnhardt Jr.'s car has yet to find sponsorship for 13 Sprint Cup Series races this season. The news reached even People for the Ethical Treatment of ...
Former NFL star Bill Romanowski joins NASCAR team as co-owner
Former NFL linebacker Bill Romanowski is a new minority owner and sponsor of Swan Racing, the single-car NASCAR Sprint Cup team announced on Thursday. Majority owned by Brandon Davis, Swan Racing ...
NASCAR’s most popular driver needs more sponsors
Dale Earnhardt Jr., NASCAR's biggest star, is without sponsorship for nearly one-third of the season. Just three weeks from the start of the Daytona Speedweeks, Earnhardt Jr. still needs a sponsor ...
DirecTV ends NASCAR sponsorship and HotPass service
DirecTV has announced it is terminating its sponsorship of NASCAR and its HotPass service amid high costs and low fan demand. According to a report from Sports Business Journal, DirecTV is ...

latest automotive news
Lamborghini Veneno Roadster is looking for a new owner
The last example of the Lamborghini Veneno Roadster is currently looking for a new owner who will have to pay ...
2015 Vencer Sarthe supercar officially unveiled
The 2015 Vencer Sarthe has been officially unveiled by the Dutch based automaker and the model in question will go ...
Ferrari 458 Italia gets crashed beyond recognition, kills occupants
One of the worst crashes of a Ferrari 458 Italia is coming from Germany where the supercar combined with excessive ...
[VIDEO] Audi TT-S gets tested by Autocar
Autocar’s Matt Prior has recently went for a spin in the hottest version of the new-gen TT, for the moment ...
Five amazing new car exhaust pipes
The editors at cars.com decided it’s time to relax, lean back and… see some amazing tail ends of today’s great ...
Teenager borrows neighbor’s Lamborghini, gets killed in test drive
An 18-year old kid has tragically lost his life in a test drive with the neighbor’s Lamborghini. A short test drive ...
US: Uber service hit by “gratuity” surcharge lawsuit
The nascent industry of smartphone services that allow users to call in for rides is fiercely battled across the US ...
French consortium outs new mass-market electric charging stations
A group of French companies headed by construction concern Bouygues has announced it has developed a new charging system for ...
2017 Mercedes-Benz E-Class spied
The future generation of the Mercedes-Benz E-Class has started its tests at the company’s headquarters in Stuttgart, as our spy ...
US: executives of Japanese suppliers indicted in price-fixing probe
According to the US Department of Justice a federal grand jury in Detroit moved to indict seven executives at two ...
[VIDEO] Lamborghini Aventador sets fire to itself
A Lamborghini Aventador has managed to spice up an Asian wedding by setting fire to itself. Even if you are used ...
US: After Audi, Google and Mercedes-Benz ask California for autonomous driving permits
Yesterday we told you that German luxury automaker Audi was the first company that received California’s new permits for driverless ...
Ferrari FXX for sale
A Ferrari FXX is currently being offered for sale in Dubai and the asking price can be called anything but ...
Recall roundup: GM CNG vans
The North American based automotive giant General Motors has recently issued yet another recall, this time for its compressed natural ...
Lotus in deep trouble, cuts huge chunk of workforce
The Group Lotus Plc, a well-known British exotic sports car manufacturer, has announced it would move to fire up to ...
Lamborghini Huracan debuts in Australia
The brand new Lamborghini Huracan has recently made its debut in Australia where the model in question will be soon ...
Recall roundup: Toyota vehicles for fire risk
The Japanese based automaker Toyota has recently issued a recall for several of its vehicles because of a possible fire ...
Renault Megane Coupe Cabrio arrives in Australia
Renault has recently introduced the facelifted version of the Megane Coupe Cabriolet in Australia, where the model can be yours ...