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NASCAR and ExxonMobil extend partnership

NASCAR and ExxonMobil extend partnership

NASCAR and ExxonMobil today announced a multi-year partnership extension, with Mobil 1 to be the „Official Motor Oil of NASCAR” through 2017. The 2013 NASCAR season will mark the 11th consecutive season in which the Mobil 1 brand is an official partner of NASCAR, the No. 1 motorsports series in […]

NASCAR: Sprint Cup race at Watkins Glen gets new sponsor

NASCAR: Sprint Cup race at Watkins Glen gets new sponsor

Watkins Glen International announced Tuesday that the new name of the August race weekend will be Cheez-It at the Glen. The announcement came after Kellogg Company signed multi-year agreement with the New York track. Although Kellogg has been involved in the sport since 1991, this is the first race entitlement. […]

DirecTV ends NASCAR sponsorship and HotPass service

DirecTV ends NASCAR sponsorship and HotPass service

DirecTV has announced it is terminating its sponsorship of NASCAR and its HotPass service amid high costs and low fan demand. According to a report from Sports Business Journal, DirecTV is ending its five-year-old service that allowed subscribers to watch four channels of in-car video and driver audio during NASCAR […]

Chevrolet announces 4-year deal with Liverpool Football Club

Chevrolet announces 4-year deal with Liverpool Football Club

After they signed with Manchester United, Chevrolet is now becoming an Official Automotive Partner of Liverpool FC. The partnership will run until the end of the 2015/16 season, which will include brand visibility at Anfield Stadium, editorial opportunities within the club’s print and digital publications and fan sites, as well […]