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Opel signs 4-year sponsorship deal with Feyenoord Rotterdam football club


Opel and legendary Dutch football club Feyenoord Rotterdam have agreed a sponsorship deal until 2017, which will earn the Rotterdam club €5 million a year. The Opel name was last seen on Feyenoord's shirts between 1984 and 1989, and will replace current sponsor ASR from next season. In addition to the first team, Opel will also sponsor the youth and sports ...
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IndyCar: blu eCigs to sponsor Conway for Long Beach race
Electronic cigarette brand blu eCigs will be the primary sponsor of the No. 17 Rahal Letterman Lanigan Racing Indy car which will be driven by Mike Conway at the Toyota ...
NASCAR: U.S. Air Force to sponsor Almirola’s No. 43 Ford Fusion for two races
The U.S. Air Force will be primary sponsor for Aric Almirola's No. 43 Ford Fusion for two Sprint Cup Series races, while being an associate sponsor for the car for ...
DuPont remains Jeff Gordon’s sponsor despite ownership and name change
Longtime Jeff Gordon sponsor DuPont has announced it will continue to back the NASCAR star as Axalta Coating Systems. The name change of one of NASCAR's longest-running sponsors means the No. ...
NASCAR: Shell-Pennzoil extends Penske Racing sponsorship deal
Shell-Pennzoil has signed a multiyear extension with Penske Racing to remain the primary sponsor of the No. 22 Sprint Cup car. The deal reportedly runs through the 2018 season, for 33 ...
NASCAR and ExxonMobil extend partnership
NASCAR and ExxonMobil today announced a multi-year partnership extension, with Mobil 1 to be the „Official Motor Oil of NASCAR” through 2017. The 2013 NASCAR season will mark the 11th consecutive ...
NASCAR: Sprint Cup race at Watkins Glen gets new sponsor
Watkins Glen International announced Tuesday that the new name of the August race weekend will be Cheez-It at the Glen. The announcement came after Kellogg Company signed multi-year agreement with the ...
DirecTV ends NASCAR sponsorship and HotPass service
DirecTV has announced it is terminating its sponsorship of NASCAR and its HotPass service amid high costs and low fan demand. According to a report from Sports Business Journal, DirecTV is ...
Manchester United will receive $559M from GM – official
Manchester United’s new sponsorship deal with General Motors’ Chevrolet brand will be worth almost $80m a year or $559 million through 2021. As part of a deal to become the soccer ...
Manchester United: GM’s Chevrolet becomes Jersey Sponsor, Aon business to business sponsor
On Monday, GM, the biggest U.S. automaker, announced its Chevrolet brand would sponsor Manchester United, the hugely popular club's shirts for the next seven years. The car company will replace Aon, ...

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