Post Tagged with: "sponsorships"

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NASCAR’s most popular driver needs more sponsors

NASCAR’s most popular driver needs more sponsors

Dale Earnhardt Jr., NASCAR’s biggest star, is without sponsorship for nearly one-third of the season. Just three weeks from the start of the Daytona Speedweeks, Earnhardt Jr. still needs a sponsor for 13 of the 38 Sprint Cup Series races scheduled this season. Pepsi reduced its involvement with the team, […]

NASCAR and ExxonMobil extend partnership

NASCAR and ExxonMobil extend partnership

NASCAR and ExxonMobil today announced a multi-year partnership extension, with Mobil 1 to be the „Official Motor Oil of NASCAR” through 2017. The 2013 NASCAR season will mark the 11th consecutive season in which the Mobil 1 brand is an official partner of NASCAR, the No. 1 motorsports series in […]

NASCAR: Sprint Cup race at Watkins Glen gets new sponsor

NASCAR: Sprint Cup race at Watkins Glen gets new sponsor

Watkins Glen International announced Tuesday that the new name of the August race weekend will be Cheez-It at the Glen. The announcement came after Kellogg Company signed multi-year agreement with the New York track. Although Kellogg has been involved in the sport since 1991, this is the first race entitlement. […]

DirecTV ends NASCAR sponsorship and HotPass service

DirecTV ends NASCAR sponsorship and HotPass service

DirecTV has announced it is terminating its sponsorship of NASCAR and its HotPass service amid high costs and low fan demand. According to a report from Sports Business Journal, DirecTV is ending its five-year-old service that allowed subscribers to watch four channels of in-car video and driver audio during NASCAR […]

U.S. Army ends NASCAR sponsorship amid public criticism

U.S. Army ends NASCAR sponsorship amid public criticism

The Army National Guard has been spending almost $20 million over the past two years to sponsor the Stewart-Haas Racing team. Not anymore, though. The partnership is reportedly nearing its end, as the U.S. Army declined to renew sponsorship for next season. The military has faced criticism lately for the […]

Ford renews UEFA Champions League sponsorship contract through 2015

Ford renews UEFA Champions League sponsorship contract through 2015

Ford announced it is extending its sponsorship of Europe’s most popular and prestigious club football competition, the UEFA Champions League, until June 2015. One of the most popular sports competitions in the world, the UEFA Champions League was followed by more than one billion television viewers last season. “Our new […]

F1 director buys stake in sponsorship agency

F1 director buys stake in sponsorship agency

(Inautonews.com/GMM) One of F1’s non-executive directors is looking to get involved with formula one sponsorship deals. The Financial Times reports that global communications services company WPP, headed by founder and boss Sir Martin Sorrell, is taking a minority stake in the biggest F1 sponsorship agency Just Marketing. Sorrell is a […]

Sponsors still support struggling Schumacher

Sponsors still support struggling Schumacher

(Inautonews.com/GMM) Michael Schumacher’s high-paying sponsors are reportedly holding firm despite his disappointing comeback form. Triple world champion Sir Jackie Stewart told Auto Motor und Sport that, despite his record 91 wins and seven titles, the 42-year-old German “has damaged his reputation” since returning to formula one last year. As he […]