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NASCAR’s most popular driver needs more sponsors


Dale Earnhardt Jr., NASCAR's biggest star, is without sponsorship for nearly one-third of the season. Just three weeks from the start of the Daytona Speedweeks, Earnhardt Jr. still needs a sponsor for 13 of the 38 Sprint Cup Series races scheduled this season. Pepsi reduced its involvement with the team, and now Hendrick Motorsports has to find other companies willing to ...
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NASCAR: Shell-Pennzoil extends Penske Racing sponsorship deal
Shell-Pennzoil has signed a multiyear extension with Penske Racing to remain the primary sponsor of the No. 22 Sprint Cup car. The deal reportedly runs through the 2018 season, for 33 ...
NASCAR and ExxonMobil extend partnership
NASCAR and ExxonMobil today announced a multi-year partnership extension, with Mobil 1 to be the „Official Motor Oil of NASCAR” through 2017. The 2013 NASCAR season will mark the 11th consecutive ...
NASCAR: Sprint Cup race at Watkins Glen gets new sponsor
Watkins Glen International announced Tuesday that the new name of the August race weekend will be Cheez-It at the Glen. The announcement came after Kellogg Company signed multi-year agreement with the ...
DirecTV ends NASCAR sponsorship and HotPass service
DirecTV has announced it is terminating its sponsorship of NASCAR and its HotPass service amid high costs and low fan demand. According to a report from Sports Business Journal, DirecTV is ...
U.S. Army ends NASCAR sponsorship amid public criticism
The Army National Guard has been spending almost $20 million over the past two years to sponsor the Stewart-Haas Racing team. Not anymore, though. The partnership is reportedly nearing its end, ...
Lotus is reviewed by DRB-Hicom after the company bought Proton
The Lotus sub-brand is currently under review by DBR-Hicom, after the company has bought Proton’s shares from the Malaysian government just a few days ago. If Proton’s days are apparently being ...
Ford renews UEFA Champions League sponsorship contract through 2015
Ford announced it is extending its sponsorship of Europe’s most popular and prestigious club football competition, the UEFA Champions League, until June 2015. One of the most popular sports competitions in ...
F1 director buys stake in sponsorship agency
(Inautonews.com/GMM) One of F1's non-executive directors is looking to get involved with formula one sponsorship deals. The Financial Times reports that global communications services company WPP, headed by founder and boss ...
Sponsors still support struggling Schumacher
(Inautonews.com/GMM) Michael Schumacher's high-paying sponsors are reportedly holding firm despite his disappointing comeback form. Triple world champion Sir Jackie Stewart told Auto Motor und Sport that, despite his record 91 wins ...

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