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Ford’s GT – or how to make an iconic car even better

Ford’s GT – or how to make an iconic car even better

Whatever business you may consider, taking a successful product and creating its successor could be the most challenging situation. If you have the successor too close to the initial version it will loose appeal. Make it too different and people will say it’s an entirely different product. That means Moray […]

Europe: Mazda adds new vice president

Europe: Mazda adds new vice president

According to a statement from the Japanese company, its European Research & Development Centre in Oberursel, Germany, will be headed by a new VP, Kenichiro Saruwatari. Saruwatari is a powertrain expert and makes the move after he successfully managed the development of the Mazda3 compact model from its previous position […]

GM names new Chevrolet marketing VP

GM names new Chevrolet marketing VP

The American automaker has named Paul Edwards as U.S. vice president of marketing for its Chevrolet brand. He replaces Chris Perry, who resigned last month. Edwards, 44, will begin immediately reporting to Tim Mahoney, Chevrolet global chief marketing officer, GM said. Since 2010, Edwards has served as executive director of […]

Nissan is launching new NV400 in Europe

Nissan is launching new NV400 in Europe

The Japanese based automaker Nissan has presented its new competitor for the heavy van segment, the NV400, which will be launched soon on the European auto market, coming with front and rear-wheel drive options and a new engine in three outputs, meeting the Euro 5 emission standards. “The bold Nissan […]

Ford’s marketing VP: “F**k General Motors!”

Ford’s marketing VP: “F**k General Motors!”

The Ford Company’s marketing and communications vice-president Jim Farley attacked the General Motors competition in an unique and uncensored way. During an interview taken by a journalist of the New York Times, Ford’s VP, Jim Farley, said with an ironic smile on his face that he would beat the ones […]