Tata Communications signs multi-year deal with Formula 1 image

Indian telecommunications company Tata Communications, seeking to raise its profile around the globe, on Thursday said it has signed a multi-year technology service and marketing agreement with Formula One.

“Tata Communications will deliver world-class connectivity to all 20 Formula 1 race locations. It will also provide hosting and content delivery services to Formula1.com, which is accessed by tens of millions of fans around the globe,” the company’s Managing Director and CEO Vinod Kumar told reporters over video conference.

The company’s network, which allows data transfer capacity of one terabit per second, will ensure that the company is able to fully support Formula1.com during race weekends, when the site gets on average four million unique visits per weekend, peaking at seven million over some events.

The Global Network is supported by secure MPLS (Multi-protocol Label Switching) connectivity, which protects the whole network against downtime and provides reliable and flexible connectivity for trackside operations, according to Tata Communications.

However, the deal will come at a price for loss-making Tata Communications. “It’s a lot of money,” said Kumar when asked about financial details.

Ecclestone, the veteran businessman who has built up Formula One into a series watched by hundreds of millions around the globe, said the agreement was long overdue for a sport that prides itself on innovation.

He declined to share the deal size or the tenure.