Tata Motors entered Indonesia, setting a Jakarta-based subsidiary, PT Tata Motors Indonesia, both for commercial and passenger vehicle segments.
Indonesia is the largest automobile market in the Association of Southeast Asian Nations and a key-market for Tata Motors, as the automaker’s small cars, buses, 0.5T mini-trucks and 49T heavy trucks are perfect for this market. The company prepares to launch its products in Indonesia in 2013.
“We are confident that our vehicles will be a smart choice for the discerning customers of Indonesia. Based on customer feedback, we will progressively introduce relevant vehicles so that we are closest to our customers,” said Ravi Pisharody, executive director, commercial vehicles, Tata Motors.
Biswadev Sengupta, president director, PT Tata Motors Indonesia said that the customer needs in Indonesia are similar with those in India, therefore Tata can offer smart mobility solutions. For the beginning PT Tata Motors Indonesia will have 10-15 dealers in the country and will offer service, sales and spare parts. Tata plans to extend the dealership network to 60 in the following three years, adding 100 new workshops and 300 spare-parts retailers.
Tata also plans to set up a manufacturing base in Indonesia and significant investments in the following years. The automaker will be present at the 20th Indonesia International Motor Show, in Jakarta, on September 20th, where it will present 14 Tata passenger and commercial vehicles which will be later introduced in the country.