Tata Motors to voluntarily replace starter motor on old Nano models image

Indian automaker Tata Motors has announced it will upgrade the starter motor of all old Nano models to the one from the 2012 model.

The replacement is offered free of cost to all customers, a company spokesman said today, adding that the action is not due to any safety concerns. The starter motor is an electric motor which helps in rotating the internal combustion engine to initiate the engine’s operation under its own power.

The spokesman did not reveal how much money the action would cost Tata Motors, saying it was „immaterial”. However, according to the Financial Chronicle newspaper cited by Reuters, replacing starter motors on all 145,000 Nanos sold till date would cost Tata Motors around 1.1 billion rupees ($20.8 million).

The Nano, the world’s cheapest car, is priced from 140,000 rupees ($2,651) and Tata Motors focused on the car’s price in marketing and promoting the car in India. In November, the month when Tata launched the revised Nano, the company offered Nano owners the option to install safety protection in their vehicles after Indian media reported seven Nanos had caught fire. Tata Motors said at the time that it was not a recall as the fires were specific to the affected units only.

  • Avantika Agrawal

    Its a nice initiative by the company especially so close to the new year. Tata has always been known for rewarding its customer loyalty. Who else give a free upgrade for a starter motor? I love the Nano!