Tata Nano launch delayed because of high price image

The Indian based automaker Tata Motors had to postpone the launch of its self-proclaimed world’s cheapest car, the Nano, in Bangladesh, because of its high price, being almost three times more expensive than on its local auto market.

“A lot of people came to us (to place orders). But we deferred the launch of Nano at the last moment as we’re seeking a review of the price which some say is too high”, said the director of Nitol Motors, the local distributor of Tata, Abdul Matlub Ahmad.

According to the Nitol Motors official, the Nano is expected to enter production in Bangladesh, which is supposed to cut its price from the current 7.900 USD close to the Indian 2.870 USD, eventually making it a huge hit on the local market.

“The price will come down once we start assembling the car here. If the car becomes popular in Bangladesh, Tata plans to manufacture the car locally. We anticipate the Nano will be very popular because it is extremely fuel efficient. You can drive more than 25 kilometers with a liter of gasoline”, added Ahmad.

The Tata Nano is the cheapest road car in the world but its price continues to rise because of the increasing material costs. At the time of the launch in India, the Nano was available in three trim levels, the Std, the CX and the LX. The Nano is powered by a two-cylinder petrol engine with Bosch multi-point fuel injection which is developing 33 horsepower and the car can hit a top speed of 105 km/h or 65 mph.