Tata announced that in the following three years it will introduce the Indian Nano minicar to the US.
“The U.S. is a very enticing market, ” Tata said in an interview. “We are redesigning the Nano for both Europe and the U.S.”
Ratan Tata announced that Tata will redo the Nano for the US, which will be more sophisticated than the cheap model for the Indian market, it will come with a bigger engine, power steering and traction control features. The base price will be $10,000. No doubt this is a good idea, but how will Tata sell its new Nano in the US since it has no retail network here?
The current four-seater Nano was manufactured in India as an alternative for scooters. The 122-inch long vehicle features a two-cylinder, rear-mounted engine with 37 hp and it is the world’s cheapest car, going on sales for $2,500 in 2009.
“The Smart and the Fiat 500 have high sticker prices, and people buy them because they are small cars,” said Tata. “But everyone knows you put a lot of money into it. We hope that the sub-$10,000 car has appeal. We have to give a lot of thought to how we would distribute the car.”