The current generation drivers, who generally don’t lack access to the latest and greatest wireless 4G networks and have the latest smartphone in their pocket have a vexing problem: why automakers can’t integrate the cars into this new ecosystem.
The truth is that carmakers have been hard at work for years doing just that – but the first generations of smart infotainment systems simply couldn’t keep up the pace with the incredible advances made in mobile technology – smartphones and tablets. Today, trying to overcome a slow design cycle that renders obsolete the OEM’s infotainment system almost the minute it appears, the salvation might come from the technology giants.
And we mean Apple and Google mainly – even though carmakers still work with a host of third-party suppliers for both software and hardware implementation. Apple started the car fight – it’s going to be a war that not only secures a new business sector, but could also attract more people to the brand – back in March when it introduced the CarPlay. It’s a system that easily connects to a user’s iPhone, allowing for seamless touch or voice interaction with the phone through the car’s built-in system. Google, owner of the biggest mobile ecosystem – Android – retaliated a few months later with Android Auto – which does the same, but for Android powered smartphones. Without knowing so far how the two would handle cross-interaction – there are still drivers who like Blackberrys or have Windows Phone smartphone – we could see how the car’s infotainment solution could be chosen because the driver has one particular smartphone brand.