Elon Musk, Tesla’s CEO, turned to social media to seek help to develop its self-driving vehicles.

Elon Musk posted on Twitter a ‘help wanted’ ad to further its target of developing self-driving vehicles. In May, Musk said that Tesla plans to develop its own autonomous technology for vehicles, and with this ad on Twitter he proves how serious he is about making such a system.

“Intense effort under way at Tesla to develop a practical autopilot system for Model S,” said Musk, 42. “Engineers interested in working on autonomous driving, pls email autopilot@teslamotors.com. Team will report directly to me.”

This year Tesla has seen its market share value surpassing $20 billion and it plans to become the most profitable seller of battery-powered vehicles in the world, using only technology developed in-house. The automaker plans to sell 21,000 Model S sedans, which has a base price of $70,000, and double the sales volume in 2014 in Asia and Europe.

“This is the topic du jour in the auto industry, and Tesla wants to be seen as being part of the movement,” said Karl Brauer, senior analyst for Kelley Blue Book in Irvine, California. Musk is also “Mr. Non-Traditional in the auto industry, and seems to love that image. Putting a help wanted ad on Twitter on this completely confirms that image.”

Source: Bloomberg


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