Tesla considers increasing Model S production to satisfy demand image

Tesla announced that it is analyzing the possibility of increasing production of the Model S to 30,000 units, as the waiting list for the electric sedan stretches for 10 to 11 months.

Tesla CEO Elon Musk is hoping that the company will sell 5,000 Model S sedans by the end of 2012 and at least 20,000 units next year. The executive doesn’t rule out the possibility of adding a second shift and thus increasing annual production to 30,000 vehicles.

“Our key objective for the rest of the year is to ramp production with a focus on quality and to roll out the Model S experience to a broader audience through customer deliveries, test drives and store openings,” Tesla said in a letter to shareholders.

Such is the demand for the Model S that Musk says he is getting requests from celebrities and senior people who are asking him to move up on the waiting list. Reservations for the Model S were over 11,500 at the end of the second quarter and are now at about 12,200, Tesla announced.

The company also said it plans to bring improvements to the cabin of the Model S following customer feedback.