The California-based electric automaker has decided to expand its workforce presence in Hong Kong, a region the company has already dubbed the “Norway of Asia.”
To understand the Norway reference, it’s enough to say that soon after starting deliveries in the Northern European country, Tesla’s Model S became the best selling model – ahead of traditional offerings such as VW’s Golf.
A statement posted on Hong Kong’s government website announced that Tesla will move to have a local workforce presence of more than 100 people, including a person to fill in the newly created position of country director for the Chinese metropolis. Also, because of the territory’s small size, buyers of the Model S would only need to recharge their vehicle about once per week.
“Hong Kong could potentially be the place to showcase the success of electric vehicles to the rest of Asia,” Veronica Wu, vice president for Tesla’s China operations, said in the statement. “We want Hong Kong to be the Norway of Asia. The Hong Kong Government is very open to the idea of electric vehicles and very committed to supporting sustainability.”
While a small country in its own – just 385,252 square kilometers (148,747 sq mi) and a population of a little over 5.1 million inhabitants – Norway accounts for around 6% of the global battery electric vehicle market. The situation is supported by massive local subsidies, which can account for more than 50% of the vehicle’s price.