Tesla hires Audi’s production head image

The electric car maker has brought in Audi’s Peter Hochholdinger to help Tesla rump up its production to 500,000 units per year by 2018.

Tesla stunned the automotive word when it announced its plans to build 500,000 cars by 2018, two years ahead of the previously set schedule and almost ten times more than it made last year. However, Elon Musk’s bold timeframe is apparently seen as unrealistic by some of the company’s top manufacturing executives as well, as two heads in charge of one of the most crucial tasks for a carmaker, namely production, announced their departure earlier this month. Tesla had to promptly react and thus it hired Peter Hochholdinger from Audi as its vice president of vehicle production. Hochholdinger has spent the last 22 years working across the entire output chain within Volkswagen’s four-rings premium division. He is currently responsible for overseeing the building proves of brands A4, A5 and Q5 models and he has also been serving as an advisor for bringing Audi’s new manufacturing facility online in Mexico.

“Peter will be responsible for continuing to increase and improve Model S and Model X production, as well as help build a scalable, cost-effective and quality manufacturing program specifically designed for Model 3,” the maker said in a statement. Tesla has a lot to deal with these days, as it prepares to begin building the affordable 35,000-dollar electric sedan within the next 18 months. Last week, it said the design of its new Model 3 has not been yet finalized, a car that has received around 400,000 pre-orders from eager customers.