Tesla Model S Production Has Surpasses Initial Target of 400 Units a Week image

Tesla said it is manufacturing more than 400 Model S units per week, the initial goal, as demand and the automaker’s skills continue to improve.

“We’re above 400 a week at the current manpower, and not trivially above it,” said CEO Elon Musk. In late 2014, the pace is “going to 800 a week. I’m very confident we’ll get there.”

As Tesla struggled to reach the 2012 output target, it missed the goal of reaching sales of 5,000 units and the loss during the fourth quarter widened after the automaker had to fix supplier problems and hire temporary workers. Musk expects Model S sales to reach 21,000 in 2013, with Model S deliveries in Europe and Asia beginning in the second half.

Tesla’s plant in California, which it bought in 2010, currently has 3,000 employees. As Tesla adds more EVs to its lineup, the plant will hopefully return to a production of 500,000 vehicles annually, the plant’s capacity during its GM-Toyota period. In 2014 Tesla will add the Model X SUV and later a sedan and a compact SUV.

“We going to have every kind of car you could possibly imagine,” said Musk. “If it moves, we’ll make it.”

Source: Bloomberg