Tesla Motors on Thursday announced that will open three new stores in in the U.S. this month.
The boutiques will be located in Bellevue, Wash.; Chicago and Newport Beach, California.
As expected, these new boutiques or galleries, rather than stores are part of the preparation for the upcoming 2012 Tesla Model S sedan that’s due to go on sale next year. The locations reinforce Tesla’s existing presence in markets where service centers are already open for business.
In addition, the electric carmaker on Friday announced the opening of a showroom and service center in the Netherlands, making the new facility the largest that the American-based company has in Europe.
The announcement comes shortly after the Silicon Valley-based company reported a net loss of $65.1 million, or 63 cents a share, up from $34.9 million, or 38 cents a share, in the year-ago’s quarter.
Looking forward, the company raised its full-year revenue guidance range to $195 million – $200 million, up from its prior guidance of $180 million – $190 million.
Tesla’s Model S will appeal to Panamera and BMW 5 Series owners who, CEO Elon Musk says, want something that handles better and drives faster than the standard luxury sedan.
The Model S begins at around $50,000 and features touches like an innovative panoramic roof, touchscreen controls, wi-fi and mobile connectivity, Bluetooth and four USB ports.
Model S, the first premium sedan to be built from the ground up as an electric vehicle, goes on the market in mid-2012.