Tesla who has already began expanding its fast-charging stations, is also preparing a service to rapidly change a car’s battery with a fully charged one for added convenience.
Last week the automaker announced that it will hold a press conference o June 20th, at its design studio in Hawthorne, California, during which it will show “a way for the Tesla Model S to be recharged faster than you could fill a gas tank.” Tesla CEO Elon Musk tweeted today, June 18th, that during the event there will be a “live pack swap” demonstration.
This year so far Tesla managed to triple its market value and also plans to create an exclusive infrastructure for customers of the Model S sedan priced from $69,900. The automaker’s strategy to provide battery-swapping capability might be better received by costumers compared with s similar strategy tried by Better Place Inc. the provider of electric car services which filed for bankruptcy earlier this year.
“One of the problems with the Better Place model for battery swapping was that it wasn’t cheap,” said Alan Baum, an automotive analyst at Baum & Associates in West Bloomfield, Michigan. Tesla has higher-income buyers, who are “likely more willing to pay for a service like this that adds convenience.”