Tesla announced that it will initially sell in Europe only the higher end versions of the Model S sedan, as it plans to turn a profit.
Tesla will sell in Europe only the 60- and 85-kilowatt-hour battery-pack versions of the Model S, the company announced on its website. The 60-kWh pack Model S version will be sold in Germany at the base price of 71,400 euro ($94,370), while the top-end Signature Performance version will be sold for 109,150 euro. Currently, the automaker sells the 60- kWh Model S version for $67,400 in the U.S. and the Signature Performance Model S for $105,400, before $7,500 tax credits.
In November, Tesla’s Model S was names the 2013 ‘Car of the Year’ by Motor Trend magazine. Deliveries for the model began in June in the States, and now the model will also enter Europe as the company plans to turn to profit as early as 2013. Tesla announced it will manufacture at least 20,000 Model S sedans in 2013 and will add the Model X electric SUV in 2014.
George Blankenship, the carmaker’s vice president of worldwide sales, said that the price of the vehicles sold in Europe is higher due to the region’s value-added tax (VAT), the modifications to meet regional regulations and also the shipping costs from the company’s plant in Fremont, California.
“Our goal is to make the same level of profit per car no matter where it is ultimately delivered around the world,” he said.