Tesla, the Californian maker of the Model S electric vehicle has announced it signed a former Apple Inc top executive to head the development of the electric automaker’s new models.
At Apple, Doug Field lead the development of products including the most recent MacBook Air, MacBook Pro and iMac, Tesla said in a press release announcing the hiring. Field, who started his working career as a Ford Motor Co engineer, was until also the chief technology officer at Segway, the maker of the self-balancing, battery-operated Segway scooter. His title at Tesla will be vice president of vehicle programs.
“Tesla’s future depends on engineers who can create the most innovative, technologically advanced vehicles in the world,” Elon Musk said in a statement. “Doug’s experience in both consumer electronics and traditional automotive makes him an important addition to our leadership team.”
The Model S, Tesla’s first attempt to cater for mainstream audience and attract attention towards electric cars, has seen stronger than expected sales, helping Tesla shares more than quintuple this year. But for Tesla to reach an even broader market and finally put to rest electric car detractors, Chief Executive Elon Musk must successfully develop a third-generation electric car by 2017 that could cost between $30,000 and $35,000.