Tesla, the Californian maker of the Model S electric vehicle has decided to hire a former Apple Inc top executive to lead development of the electric carmaker’s new vehicles.
At Apple, Doug Field oversaw the development of products including the latest MacBook Air, MacBook Pro and iMac, Tesla said in a press release announcing the hiring.
Field, who began his career as a Ford Motor Co engineer, was previously chief technology officer at Segway, the maker of the self-balancing, battery-operated Segway scooter. His title at Tesla will be vice president of vehicle programs.
“Tesla’s future depends on engineers who can create the most innovative, technologically advanced vehicles in the world,” Elon Musk said in a statement. “Doug’s experience in both consumer electronics and traditional automotive makes him an important addition to our leadership team.”
The Model S, Tesla’s first attempt to reach a mainstream audience for electric cars, has enjoyed stronger than expected sales, helping Tesla shares more than quintuple this year.
But for Tesla to reach an even broader market and silence electric car detractors, Chief Executive Elon Musk must successfully develop a third-generation electric car by 2017 that will cost between $30,000 and $35,000.
) - Friday, October 25th, 2013 - filed under Industry
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