Dacia has inaugurated its 100th Dacia Box dealership with the opening of NGL (Nouveaux Garage Lensois) in Lens, northern France, in December.
Renault’s low-cost brand is expanding its network of so-called Dacia Box dealerships, which employ dedicated sales forces, as it prepares to boost its range with launches of a new MPV and a small van in 2012.
By the end of December 2011, Renault planned to have 120 Dacia Box dealerships, with 30 new sites opening in December alone. By the end of June 2012, Dacia expects to have 150 operational Dacia Boxes that will provide good geographical coverage of those areas where potential for good sales is strong.
Dacia has currently around 300 salesmen and saleswomen in France entirely dedicated to the brand. The figure is likely to remain stable in 2012, with the company having the objective of stepping up the training programs that have been specifically developed for these teams.