Last week Ford Vietnam celebrated the 2, 000th all-new Ford Fiesta to roll off the line at the Hai Duong assembly plant.
The car, which was launched in May last year, was quickly appreciated by the Vietnamese customers for its combination of design, safety, fuel economy, smart technology and quality, becoming one of the leaders in the compact car segment. Fiesta brought Ford an overall 2011 sales boost of 1,810 units in the first 7 months, translating in an amazing 18.4% share of its competitive segment.
The cars design is a visual delight enhanced by an interior that includes state-of-the-art technology, such as Voice Control paired with Bluetooth technology. Besides its ‘good-looks’, the model also features both a petrol and a diesel unit: the new Ti-VCT petrol and TDCi diesel powertrains, developed especially in India as performance oriented units to meet with the superior driving dynamics that the car is said to offer. All in all, the new Ford Fiesta is high-tech sedan with a sporty design, an array of smart technology, and offers a great ride and dynamic performance.
“The class-leading All-New Ford Fiesta is connecting with Vietnamese consumers in so many different ways, and has truly set a new standard for small cars in the market,” said Laurent Charpentier, managing director of Ford Vietnam.