A record nine automotive manufacturers will exhibit at the 2014 consumer electronics show — renamed 2014 International CES — as automakers seek to convince consumers that their brands have the best and most up-to-date onboard electronics.
The show’s organizers announced that Audi, BMW, Chrysler, Ford, General Motors, Kia, Mazda, Mercedes and Toyota will showcase their latest technologies at the Jan. 7-10 show in Las Vegas — just a week before press preview days at the North American International Auto Show in Detroit.
“As the car has become more connected and consumers demand increased interaction between their mobile devices and their car, we have seen the number of auto manufactures at the International CES rise year after year,” said Gary Shapiro, president and CEO of the Consumer Electronics Association. “CES touches every corner of the consumer technology economy, from digital health to automotive. We can’t wait to welcome a record number of automotive manufacturers to the 2014 CES.”
Automotive exhibits at the 2014 CES will cover more than 140,000 square feet, up 25 percent over the 2013 event. More than 125 total automotive tech companies, including Delphi, Dual Electronics, JVC Kenwood, Mitek, Pioneer, and QNX, will showcase their latest automotive technologies and services on the 2014 CES show floor.
CEA industry forecasts predict sales of factory installed vehicle technologies will increase by nearly 20 % in 2014, to $11 billion. CEA also says about 17 % of U.S. households now own a vehicle with a connected communication and safety system, and that figure is expected to climb quickly as car companies offer them in more models.