Attention “Back to the Future” fans. The legendary DeLorean badge is back! This time as a bike.

Marc Moore, a bicycle maker, has teamed up with Stephen Wynne, president of the new, Texas-based incarnation of DeLorean Motor—which plans next year to release electric versions of the iconic, gull-winged sedans from the 1980s—to introduce the DeLorean Bicycle.

The first model of the DeLorean bike will be the “Anyday”, an 11-speed bike with “luminescent” coated wheels that “appear to turn on” when lights shine on them. The Anyday’s auto counterpart fetched $25,000 in the early 1980s, and the bike is no bargain either.

This DeLorean revision will cost a — great Scott! — hefty $5,500.

The price is in line with its creators understanding that the DeLorean brand has often been an acquired taste. “It’s a bicycle that bike aficionados can look at and say, ‘Yes, that’s cool, and it’s got all of the right equipment on it,’” Wynne told Bloomberg Businessweek.


Please enter your comment!
Please enter your name here