The Land Rover coupe-SUV is here as the Range Rover Velar [LIVE Geneva update] image

The niche segment of coupe-styled premium crossovers has just grown through the new addition of the 2018 Range Rover Velar – mixing the usual utility with the rakish appearance of a two-door and in this case with luxury as well.

While we have never grown fond of the likes of BMW X6 and Mercedes-Benz GLE Coupe (let alone other failed attempts), this time around Land Rover has shown a design tour de force. The model will feature it s worldwide premiere during the early days of March at the Geneva Motor Show and then feature a North American premiere in April at the New York Auto Show. As we already knew from the get go, the Velar is tucked in between the compact Evoque and larger RR Sport, and being the last to appear also has the best evolution of the company’s in-house styling.

The Land Rover coupe-SUV is here as the Range Rover Velar 13

There’s a more aerodynamic take on the LR corporate grille, and a black roof, complete with narrow, wraparound lights – as well as high-tech touches such as the flush doors pulls. In Europe a bigger range of diesel options will be on point, but for the United States – one of the main targets of the new Velar, three engines with eight speed automatic and AWD will be on offer. The prices are in as well – $50,895 (after $995 destination for all models) for the base version with 2.0-liter turbocharged four-cylinder delivering 247 horsepower (184 kilowatts). There’s also 2.0-liter turbocharged diesel engine with 180 hp (134 kW) starting at $57,195, while the flagship option will be for now a 3.0-liter supercharged V6 with 380 hp (283 kW), priced from $65,195.

The Land Rover coupe-SUV is here as the Range Rover Velar 7

The Velar will not eschew the brand’s well known off-road abilities, with a standard air suspension on the V6, optional for the rest and the system is able to increase clearance up to 1.5 inches (3.8 centimeters) at maximum height to a total of 9.88 inches (25.1 cm). The adaptive dampers are also present. The cabin of the Velar is bringing lots of high-tech style to the segment – there are two 10 inch displays on the center stack – one for the navigation, media and other duties. The other is for climate control and Terrain Response functions – and the Velar is even eco-conscious, with an option for sustainable Dapple Grey woolen upholstery.

The Land Rover coupe-SUV is here as the Range Rover Velar 18

At first a limited First Edition will be used for the first 500 examples, with the V6 in HSE trim and adding an extended leather interior with copper-weave carbon fiber trim and a 1,600-watt Meridian Signature Sound System – on the outside it sits on 22-inch split-spoke wheels and has a hand-applied satin finish over the exterior paint.