/ Industry, News, Other / The long-living Ambassador is dying

The long-living Ambassador is dying

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The long-living Ambassador is dying

You may think that the new Mustang, which just celebrated its 50th anniversary is a long lived model, but one model, called, for good reason, the “The King of Indian roads” has an even longer stint.

If you’re a true car aficionado, you’ll know we’re talking here about the (actually British born) Hindustan Ambassador – if you didn’t, don’t worry, this is one “Who wants to be a millionaire” question you’ll get right.

Although, there is serious cause of concern for the model that has survived – much like the mighty Land Rover Defender or Mercedes-Benz G-Class, almost unchanged since its 1958 introduction.

“Sturdiness is its hallmark,” the Hindustan company said. “The robust build, it was always seen as a positive point for customers who wanted durability and safety.”

Since its introduction more than 55 years ago, the affectionately called “Amby”, was among the preferred transportation means for politicians and celebrities in India alike. But now, the model, produced at Hindustan Motors’ Uttarpara plant, near Kolkata, West Bengal – which is actually almost like a twin brother to the British Morris Oxford III – could face extinction. The automaker is citing among the reasons its dwindling sales – it’s now primarily used as a taxi – even named by BBC’s Top Gear the “World’s Best Taxi” – with further problems related to the low productivity and massive debt incurred by the manufacturer.

by Aurel Niculescu (my Google+) - Thursday, May 29th, 2014 - filed under Industry, News, Other. Image credit: .
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