The new Logan and Sandero inaugurate Dacia’s new design language image

Renault’s low-cost Dacia brand released yesterday the first official photos of the second-generation Logan and its hatchback derivative, the Sandero 2.

While we’ll have to wait for the Paris Motor Show premiere for detailed official information, there’s interesting things we can find from the photos themselves.

French underpinnings, German design
The first impression is that Dacia “germanized” the design of the Logan and Sandero: we’re dealing with leaner and crisper horizontal lines, similar to VW models. As Renault’s head of design Laurent van der Acker said in a 2011 interview with Automotive News Europe, „the Dacia brand is meant to be more Nordic or Germanic, as well as more robust.” He also said that Renault will become more emotional while Dacia will remain more rational. So the teutonic design it’s not a coincidence.

Stronger brand identity
The new Logan and Sandero are the first two models to incorporate Dacia’s new design philosophy. Brand identity is strengthened, with the Dacia logo sitting boldly at the center of the wide grille, emphasized by two chromed bars on each side. Wide headlights and a sharper bumper contribute to a more expressive „face”.

From the side, the proportion between the glazed surfaces and the body panels is harmonious, while the prominent wheel arches and the sculpted waistline inspire robustness. The rear end is where the Logan and the Sandero differ the most: the taillights, although similar in conception, are more rectangular on the Sandero, while on the Logan they are more prolonged on the wings at the upper side.

Logan and Sandero are more integrated than before
The photos also reveal the fact that the Sandero is now more a Logan hatchback version than a standalone model, as it is styled identically with the sedan (except for the rear end, obviously). As opposed to the current Logan and Sandero which have distinct styling, the new models share almost every body panel and styling detail, while the interior is also identical. This decision must have had a lot to do with cost-cutting. Speaking of cost-cutting, the new Logan range will also lose three of its current members, the MCV, the Van and the Pick-Up, substituted by the Morocco-made Lodgy/Dokker and Dokker Van.

Improved interior
On the inside, the evolution is even more obvious. There’s a new dashboard offered either in dark charcoal or in two-tone, which features chromed elements, including the air vent surrounds, logo on the steering wheel and gear lever knob. Renault says the impression of quality is reinforced by the materials selected for the interior and by a „more careful fit-and-finish”. Renault also promises sound deadening and refinement are vastly improved over the first generation cars.

One thing is sure: as far as the design is concerned, the new Logan and Sandero should be well received by the markets. If the technical package and the pricing is at least as convincing as the styling, Renault and Dacia will have a winner.