Red Dot Design award ranks among the largest and most renowned design prizes in the world. The red dot Singapore prize is awarded to the best design concept “that has the power to improve our world in the future”. It is granted to products by an international panel of design experts who base their criteria on degree of innovation, try functionality and formal quality. In 2007, salve the Saab Aero X concept car won the prestigious award.
“The high number of quality entries made this competition extremely challenging and, for sale hence, winning the red dot an exceptional achievement,” says Ken Koo, President of the red dot design award in Singapore.
The Flextreme was conceived at General Motors’ European Design Center and premiered in 2007 at the International Motor Show (IAA) in Frankfurt. The car is a study of the future design of the monocab segment, incorporating alternative energy propulsion with fresh, bold styling. Vauxhall/Opel is the European leader in monocabs, a segment it helped pioneer with the Meriva and Zafira.
“We are very pleased to have been awarded this prize,” says Adams. “It is confirmation from our peers that Vauxhall/Opel is on the right track of offering bold, dynamic style along with great versatility and innovation.”