While the FR-S, iA, and iM continue to carry the brand’s banner as the Toyota 86, Yaris iA, and Corolla iM, from now on the Scion name will be no more.
The Japanese automaker has officially retired the Scion brand, which was introduced back in 2002 to attract the younger audience in America. The focus on the younger generation was never enough and the goal was never completed – so recently the nameplate has made its last statement using the Facebook page. “Today, after 13 years and nearly 1.2 million owners, Scion closes its doors. Some of our models will continue to live on with the Toyota USA brand, and we would like to thank you for sharing the ride with us. Whichever road you choose to take, we hope it leads to a bright future.”
Toyota first revealed its desire to end Scion in February this year, when it was announced that some of the employees would soldier on to complete the retirement process while the others were laid off and could apply for a job at Toyota. Then, in March, Scion introduced its last model, the tC Release Series 10.0, introduced at the New York Auto Show as a final farewell from the brand.