[Video] There’s a Ford F-150 for everybody, including our kids
The No.2 US automaker is getting ready to introduce the latest generation of the iconic best-selling F-150 truck, complete with ultra new aluminum body structure.
And, since it’s a nameplate that has sold millions over the years, clearly exceeding its targeted truck audience, Ford wants to make sure that anyone can drive the new F-150, even if that someone doesn’t speak yet, has no license and still uses Pampers.
That’s right, the Ford F-150, generation 2015, will also become available as a 2015 Power Wheels F-150. The automaker just revealed the new generation off-road toy, as part of the Fisher-Price Power Wheels line.
And while the owners will have small dimensions, the same cannot be saved about the account Ford uses to store the money made from such toys – as Mark Bentley, Ford’s licensing manager, puts the sale of licensed merchandise revenue at around $2 billion a year – with increases of 20% each year since 2008.
Equipped with full LED lights, the toy truck can house two children aged 6 and below, reaches a speed of 5 mph (8 km/h), that can be parentally limited to 2.5 mph and also gives the kids “monster traction” for off-road incursions, also being equipped with safety limits that prevent it from sliding or flipping on a hill.
The US auto industry is receiving another sign that its recovery will survive in the long-term: the feared average age of cars on the road is finally showing incipient signs that it wants to go down.
That’s according to Experian Automotive, which says that average age of all cars on the road in ...