Thomas Sedran Named New Head of Chevrolet and Cadillac in Europe image

Thomas Sedran, Opel’s management board member, has been named the new head for Cadillac and Chevrolet in Europe.

Thomas Sedran, 48, will begin his new job on July 1st, replacing Susan Docherty, who announced last week she will leave GM.

“With more than 20 years of experience in the automotive business, Thomas will be key in driving the business and the long-term strategy for Chevrolet and Cadillac’s success in Europe,” said Tim Lee, GM’s head of international operations, in a statement.

Sedran said Cadillac and Chevrolet’s global image will be improved thanks to the new models such as Chevrolet’s Corvette Stingray sports car, Cadillac’s ATS compact luxury sedan and the recently introduced Chevrolet Trax small SUV. Sedran will have the difficult task to improve Chevrolet’s image in Europe, where sales have dropped to a 20-year low due to the recession.

Currently, Chevrolet’s market share in Europe is under 1%, being positioned under Opel. The US automaker sells in Europe small cars such as the Spark/Matiz and the Aveo, manufactured by GM Daewoo in South Korea. During the first five months of the year Chevrolet’s sales in Europe fell 32% to 57,584 units and its market share dropped to 1.1% from 1.5% in 2012.

Source: Autonews

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Thomas Sedran, Opel’s management board member, has been named the new head for Cadillac and Chevrolet in Europe.

Thomas Sedran, 48, will begin his new job on July 1st, replacing Susan Docherty, who announced last week she will leave GM.

“With more than 20 years of experience in the automotive business, Thomas will be key in driving the business and the long-term strategy for Chevrolet and Cadillac’s success in Europe,” said Tim Lee, GM’s head of international operations, in a statement.


Sedran said Cadillac and Chevrolet’s global image will be improved thanks to the new models such as
Chevrolet’s Corvette Stingray sports car, Cadillac’s ATS compact luxury sedan and the recently introduced Chevrolet Trax small SUV. Sedran will have the difficult task to improve Chevrolet’s image in Europe, where sales have dropped to a 20-year low due to the recession.

Currently, Chevrolet’s market share in Europe is under 1%, being positioned under Opel. The US automaker sells in Europe small cars such as the Spark/Matiz  and the Aveo, manufactured by GM Daewoo in South Korea. During the first five months of the year Chevrolet’s sales in Europe fell 32% to 57,584 units and its market share dropped to 1.1% from 1.5% in 2012.

Source: Autonews

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