Three model-level awards for initial quality for Honda and Toyota in Asia-Pacific region image

According to the J.D. Power Asia Pacific 2013 India Initial Quality StudySM (IQS) released today, new-vehicle buyers in India are more frequently choosing to purchase vehicles with fewer initial quality problems and the two Japanese brands each have three awards.

The study finds that the sales volumes of automakers that have quality above-industry-average initial quality have increased by an average of 6 % since 2011. In contrast, automakers whose customers report more quality problems than average have experienced an 8 % decline in sales during the same period.

Moreover, the shift toward purchasing above-industry-average quality vehicles is more pronounced among experienced/repeat buyers, with 27 % choosing higher quality vehicles during the same period.

“With quality being one of the key drivers for purchasing vehicles, automakers need to focus on achieving exceptional quality levels,” said Mohit Arora, executive director at J.D. Power Asia Pacific, Singapore. “Manufacturers that are able to consistently deliver a high level of quality may be able to garner much higher growth in sales, even in today’s challenging economic environment. On average, sales volume among vehicles that ranked highest in their segment in 2013 has more than doubled since 2011.”

Honda and Toyota each have three models that rank highest in their respective segments. Honda models receiving awards are the Brio (upper compact segment); Amaze (entry midsize); and Honda City (midsize). Toyota receives awards for the Innova (MUV/ MPV); Corolla Altis (premium midsize); and Fortuner (SUV).

Hyundai Santro ranks highest for the second consecutive year in the compact car segment. Maruti Suzuki’s Alto 800 (entry compact) and Swift (premium compact) rank highest for the second consecutive year in their respective segments.