Opel named Tina Mueller the chief marketing officer, as the automaker struggles to sustain sales amid dropping demand.
Tina Mueller, 44, will begin her new job on August 1st, while Duncan Aldred, who replaced Alfred Rieck on an interim base in January as head of sales and marketing will still be responsible for sales and keep his position as Vauxhall’s head.
GM is struggling to bring back to profit its European operations, which cased losses of more than $18 billion since 1999, and it plans to reach the breakeven level by 2015. The US automaker plans to make an investment of $4 billion by 2016 to create 23 new vehicles and 13 engines. Last year the automaker introduced the Mokka SUV and the Adam small car.
“With her valuable experience in the brand-driven consumer goods industry, Tina Mueller will have a major impact on the Opel brand,” Chief Executive Officer Karl-Thomas Neumann said in the statement.
Opel’s strategy chief Thomas Sedran will became the head of European operations for Chevrolet, beginning with July 1st, succeeding Susan Docherty who leaves the automaker. Susan Docherty, 50, the Cadillac and Chevrolet chief in Europe, will leave her job on September 30th after 27 years with the company, to spend more time with her family.