Bayerische Motoren Werke AG (BMW)’s BMW brand, Audi and Mercedes all reported strong March sales, as buyers flocked to dealerships in numbers not seen in years.
BMW helped by the new 3 Series and a March sales increase of 18 percent, finished the first quarter with 36 more deliveries than Daimler AG (DAI)’s Mercedes-Benz in the U.S.
Year-to-date, the BMW brand is up 17 percent on sales of 61,549 compared to 52,616 sold in the first three months of 2011.
For Mercedes Benz, March sales rose by 11.0% to 131,334 units. Thus, since the start of the year, a total of 313,902 vehicles were delivered to customers, an increase of 11.9%.
In its Mercedes-Benz Cars division, the company sold as many vehicles as never before in a month and also set a new sales record in the first quarter. A total of 340,877 Mercedes-Benz, smart, and Maybach vehicles (+11.6%) were delivered, including 142,278 units (+9.8%) sold in March alone.
Audi reported its 15th straight record-setting month of sales with 11,585 luxury vehicles sold in March 2012. The results surpassed the prior March record set in 2011 by 1,767 vehicles.
Additionally, the March 2012 results rank as the third-best monthly sales overall for the brand in its U.S. history.
BMW became the top-selling U.S. luxury auto brand last year after Lexus had held the spot for the previous 11 years.