Ward’s Auto Interior of the Year Awards, North America’s only honors for excellence in automotive interiors, have been announced for 2010. The list features winners in pricing and vehicle type categories, as well as special award winners for design, versatility and brand expression.
The 2010 Auto Interior of the Year winners are:
— Subaru Outback (Popular-priced car under $29,999)
— Infiniti M56 (Premium-priced car)
— Lexus HS 250h (Hybrid car)
— Chevrolet Camaro (Sports car)
— Chevrolet Equinox (Popular-priced truck under $39,999)
— Volvo XC60 (Premium-priced truck)
— Acura ZDX (Design Breakthrough)
— Mazdaspeed3 (Brand Expression)
— BMW 5-Series Gran Turismo (Design Versatility)
— Porsche Panamera (Inspired Design)
“For years, the focus on safety and functionality has given us drab, uninspired vehicle interiors,” said Ward’s AutoWorld Editor-in-Chief Drew Winter. “This year’s winners show style and original design is becoming as important inside the vehicle as it already is to the sheet metal outside.”
A team of eight Ward’s editors evaluated 40 vehicles that have either all-new or significantly upgraded interiors this year. The vehicles – both car and truck – were divided into segments, with one winner named in each category. In addition, Ward’s bestowed special awards for outstanding achievements in key areas. Having both designations allowed judges to rank vehicles against the entire field, regardless of segment and price. Judging criteria included aesthetics and design harmony, comfort, driver information, ergonomics, fit and finish, materials, safety and overall value.
The awards will be presented during a ceremony held as part of the Ward’s Auto Interiors Conference on May 19 at the Ritz Carlton Hotel in Dearborn, MI. Registration details can be found online at www.autointeriors.com.