Ever thought about a future report? How about one involving a multi-billion, multi national, global spawning industry? Well, some of the auto industry’s report took a swing at how their world would look come 2030.
The auto industry faces interesting times – which is actually nothing new for an industry that was born a little over one century ago – and has been speeding all the way since. The auto execs face mounting pressure from the climate changes, stricter emission rules – which keeps pushing automakers to “kill” the R&D department to come up with better electrics, hybrids and upgraded conventional engines and powertrains.
Still, while the advent of connected and self-driving car technology could forever change the landscape and concept cars look – as always – like nothing we have on the driveway today, top executives still say changes are slow to happen. This industry is governed by a rather slow update cycle – around seven years in the making for a brand new car – and the fact that every single country actually has another set of regulations.
“There will be alternative powertrains to a much greater degree than today,” says Joe Eberhardt, president of Jaguar Land Rover North America. “The internal combustion engine still has so many advantages from an overall energy perspective, especially if you look at how we produce electricity in the United States,” he adds though.
Jose Munoz, executive vice president of Nissan, sees a different picture: “we see in the future a significant increase on electric vehicle technology.”
“We will have more of these restrictions of driving with internal combustion engines in city areas, whereas I think if you’re making your way through Death Valley, it will still be with an internal combustion engine,” says Ludwig Willisch, president and CEO of BMW North America.
“The U.S. highways won’t change much in 20 years time,” adds Michael Bartsch, Vice President of Infiniti Americas. The “fundamental notion of personal, independent transport will not go away. It’s simply a question of what is the definition of personal independent transport.”
Anyway, while some see more of electric cars on the roads and others see them just changing the cityscape, they all agree that today is a great day to be working in the auto industry, with many new technologies entering the mass market cars, new powertrains offering extended choices and the near introduction of self-driving cars – all of them putting back the “wow factor” in the industry.
Via Business Insider
by Aurel Niculescu
) - Tuesday, May 6th, 2014 - filed under Industry
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