Toyota Aims at Selling 1,000 ‘86’Cars per Month in Japan image

Toyota has a bold plan for this year. The company wants to sell 1,000 “86” sports cars per month in Japan, in an attempt to make the car a symbol of its rebirth as a maker of ‘fun cars’. The model was exhibited at the 42nd Tokyo Motor Show 2011 as a production prototype.

“Hachi-roku”, as it is called in Japan, was developed by Toyota and Subaru-maker Fuji Heavy Industries Ltd. The unique rear-wheel-drive vehicle includes the world’s first horizontally opposed D-4S engine, offering fun driving at a level unprecedented in earlier sports cars. It has a six-speed manual transmission or a special sports-driving six-speed automatic transmission with the feel of a manual. The D-4S has separate twin injectors and boasts a high compression ratio of 12.5. The 86 is a tribute to the well-known AE86 version of Toyota’s Corolla Levin/Sprinter Trueno.

The price for the first brand’s car since 2007 will vary between 1.99 million yen and 3.05 million yen. It will be sold as the BRZ under the Subaru brand. Toyota also wants to sell it under its youth-oriented Scion brand as the FR-S in the States. The launch of the “86” compact rear-wheel-drive sports car is due on April 6th.