/ Industry, News, Toyota / Toyota aims for 400,000 Camry sold in the US in 2013

Toyota aims for 400,000 Camry sold in the US in 2013

Linked In Share
Toyota aims for 400,000 Camry sold in the US in 2013

With 2013 the 12th straight year the Japanese automaker midsize sedan is the most popular car in the U.S., Toyota is on track to sell more than 400,000 Camrys this year.

This year, the Japanese automaker expects its U.S. sales will top 2.25 million cars and trucks, up 8% from last year.

“(Camry) will probably be the only car that sells over 400,000,” said Bill Fay, general manager of the Toyota division. “We are very comfortable and happy with our results for the year.”

But to keep Camry No. 1, Toyota had to spend more on rebates, discounted financing and other sales incentives. On average, Toyota’s incentives are below the industry average, but incentive costs for Camrys have crept upward. This is because the car is in the third year of its life-cycle and faces ever increasing competition.

In November, the average incentive on a new Camry was $2,421, according to Edmunds.com. That’s just under the $2,460 for the new Ford Fusion and $2,665 for the Dodge Avenger.

“It is unusual for us to be at that segment average, I give you that,” said Bob Carter, Toyota senior vice president of automotive operations.

This year, Fay said, Camry underperformed because it is in a segment that has intense competition from midsize crossovers and pickups. Next year, competition for the Camry could get even tougher as Hyundai launches a redesigned Sonata and Chrysler introduces an all-new Chrysler 200. Ford faced production constraints for the Fusion until late summer when its Flat Rock plant began building additional cars.

“We are taking a good look at it to see what we need to do from an advertising and promotional standpoint, and a packaging to continue the momentum,” Fay said. “There are some things that we can do next year to keep it very competitive and where we would like to be, which is the top-selling car.”

Fay said there are no major changes planned for Camry next year, but alluded to minor freshening of certain features.

by Aurel Niculescu (my Google+) - Friday, December 6th, 2013 - filed under Industry, News, Toyota. Image credit: .
Linked In Share
Related Articles
400.000 camry sales us


Discuss: Toyota aims for 400,000 Camry sold in the US in 2013

Leave a Reply


















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Father Jan at races distracting – Magnussen
Father Jan at races distracting – MagnussenApr.20 (GMM/Inautonews.com) It seems Jan Magnussen will not be a regular fixture at grands prix this year. The former F1 driver ...
Whitmarsh set for $10m McLaren payout – report
Whitmarsh set for $10m McLaren payout – reportApr.20 (GMM/Inautonews.com) Ousted boss Martin Whitmarsh could walk away from McLaren with a $10 million payout. Last month, ...
Total fuel damaging fuel sensor – FIA’s Lom
Total fuel damaging fuel sensor – FIA’s LomApr.20 (GMM/Inautonews.com) The fuel supplied by French oil giant Total could be causing Red Bull's repeated problems with the ...
Newey with Webber at Silverstone, not in China
Newey with Webber at Silverstone, not in ChinaApr.20 (GMM/Inautonews.com) Adrian Newey chose overcast Silverstone over smoggy Shanghai for the weekend of the Chinese grand ...
Rivals expect another Mercedes win in China
Rivals expect another Mercedes win in ChinaApr.20 (GMM/Inautonews.com) Dominant Mercedes' main rivals are not confident the silver-clad team can be beaten in ...
F1 set for cost-cutting summit on 1 May
F1 set for cost-cutting summit on 1 MayApr.20 (GMM/Inautonews.com) F1 will move to put cost-cutting efforts back on the agenda during a May 1 meeting. Earlier, it was ...
Dennis hits back at Horner’s stance on Fallows
Dennis hits back at Horner’s stance on FallowsApr.20 (GMM/Inautonews.com) Ron Dennis is keeping the pressure on Red Bull, after an employee reneged on a deal to switch ...
Female lawyer to help Ecclestone run F1
Female lawyer to help Ecclestone run F1Apr.20 (GMM/Inautonews.com) Bernie Ecclestone will lean heavily on the help of a 44-year-old woman when his corruption trial ...
McLaren taking Red Bull dispute to high court – Dennis
McLaren taking Red Bull dispute to high court – DennisApr.19 (GMM/Inautonews.com) Ron Dennis on Saturday confirmed McLaren will likely take its dispute with world champions Red Bull ...
Vettel admits ‘struggling’ to beat Ricciardo
Vettel admits ‘struggling’ to beat RicciardoApr.19 (GMM/Inautonews.com) World champion Sebastian Vettel on Saturday admitted he needs to up his game. The German has won ...
Lauda denies 80hp advantage for Mercedes
Lauda denies 80hp advantage for MercedesApr.19 (GMM/Inautonews.com) Niki Lauda has rejected suggestions Renault is trailing the pace by a figure of 80 horse power. Red ...
Mercedes wanted three-race ban for Red Bull
Mercedes wanted three-race ban for Red BullApr.19 (GMM/Inautonews.com) Mercedes wanted reigning world champions Red Bull to serve a three-race ban for appealing against ...
‘Tactical’ rivals playing down chase – Rosberg
‘Tactical’ rivals playing down chase – RosbergApr.19 (GMM/Inautonews.com) Nico Rosberg is sure Red Bull is playing down its title chances for "tactical" reasons. Although ...
Lotus wants engine equality with Red Bull
Lotus wants engine equality with Red BullApr.19 (GMM/Inautonews.com) Lotus has discovered it is second or even third in line for the best service offered by F1 engine ...
Mattiacci plays down Alonso exit rumours
Mattiacci plays down Alonso exit rumoursApr.19 (GMM/Inautonews.com) Ferrari's new boss on Friday played down suggestions Fernando Alonso might be looking to leave the ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

David Brown Automotive Speedback GT Top Marque Monaco 2014 00
david beckam jaguar f-type 1
200_easter_egg
ferrari-458-spider-crash munich 1
peugeot-dkr-china-1
Lamborghini Aventador Ad Personam 01
Koenigsegg-One-1 1
Australian Police gets Volvo S60 Polestar 1
peugeot-408-sedan-china-1
volkswagen new midsize concept 1
2015 honda hr-v 1
Volkswagen Golf SportWagen Concept NY 2014 02

More automotive from inautonews
The show is a dedicated and very exclusive car show, and in 2014 enters its second decade of life. The 11th edition is also set on smashing the record 33,000 visitors that attended in 2013 thanks to the Easter weekend. Among established luxury supercar manufacturers like Pagani, Mazzanti, Porsche, ...
read more
Inautonews Editors Section
Do you have £200,000? Then you can have the trip of a (hazardous) lifetime
Do you have £200,000? Then you can have the trip of a (hazardous) lifetimeAre you tired of the ever-boring home to work commute? Well, if you’re the adventurous type and can afford the paycheck, the world's most hazardous ...
Check out the everyday cars of St. Moritz – photo gallery
Check out the everyday cars of St. Moritz – photo gallerySt. Moritz is the oldest winter holiday destination in the world – and on the same time it is probably the most expensive ski resorts in the ...
Test Drive: Renault Captur 0.9 – TCe 90 – fast review
Test Drive: Renault Captur 0.9 – TCe 90 – fast review After we’ve tested almost all Renault Captur models, we decided to check out the 3-cylinder engine - 898 cc 66kw (90 hp) model. Why we’ve ...

Editors Section
Inautonews Editors Section
2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video] 2009 safest cars Euro NCAP

Latest in Safety US judge doesn’t order GM to park recalled carsThe federal District Judge Nelva Gonzales Ramos decided yesterday General Motors doesn’t need to ... GM says recalled cars safe, but hasn’t tested them for all situationsAlthough the automaker has not made tests for a single problem that is known to have the engine ...
Safety Section