Toyota and BMW Donate $1M Each to the American Red Cross

Automakers make donations to the Red Cross to help victims of Hurricane Sandy.

BMW of North America has offered $1 million to the American Red Cross to help people hit by the Hurricane Sandy. The automaker’s headquarters is in Woodcliff Lake, New Jersey, one of the worst affected areas on the US East Coast, where the hurricane hit.

“This donation will help the Red Cross give aid to the many who are in need in the affected areas,” said Ludwig Willisch, CEO and President, BMW of North America. Our dealers already are active in their communities and we thank them for stepping up to meet the needs in their local areas.”

Toyota also offered $1 million to the Red Cross and other nonprofit organizations to help victims in the worst affected areas. Lexus Financial Services and Toyota Financial Services will launch a “Customer Outreach” program, GM said that it is offering a $500 discount for vehicles bought or leased to customers whose vehicles were damaged by the storm.

Toyota still assesses the damages made by the storm on the Eats Coast and until now it reported no injuries to dealer employees, family members and associates. VW also donated $500,000, Nissan 100,000 euro, Chevrolet donated 50 Express cargo vans and Silverado full-size pickup trucks, and GM offered $250,000.