Toyota and Intel to develop new car infotainment system image

Toyota Motor Corp. and Intel, the US based semiconductor chip maker have announced that are working together to define next-generation in-vehicle infotainment (IVI) systems, with particular attention to mobile device connectivity.

Intel’s motivation is to embed its Atom processor family into vehicles in support of the future IVI. On the same time, Toyota’s aim is to create the best mobile integration platform for its vehicles thereby differentiating its fleet in the eyes of potential buyers.

Neither company is offering up any in indication of what specifically they are working on at this point.
According to Mobile Future, the connected car is the third-fastest growing technological device, following smartphones and tablets.

Back in January, Toyota unveiled the Entune system, a new integrated multimedia system that uses the driver’s Net-enabled and Bluetooth-equipped smartphone.

With a dedicated Entune app, the phone accesses a suite of Toyota-curated apps (which live in the cloud), and then brings that information to the car’s head unit by way of a Bluetooth connection.
Entune also comes with Microsoft’s Bing search engine, but it’s tied to the car’s GPS location and searches geographically.

Toyota claims that this approach will be largely upgradable in the future, allowing them to keep the system fresh by adding and subtracting Entune apps over time.