The Japanese based automaker Toyota has recently launched its Aqua hybrid on the local auto market.
According to the car manufacturer, the Toyota Aqua will compete with Honda Motor Co. for the younger customers who are seeking a fuel-efficient entry-level vehicle. The carmaker is aiming to sell 12.000 Aqua models every month in Japan, and the small vehicle has been priced at 1.69 million yen, which is translated into 21.700 USD. Toyota says that the new Aqua is 12.8 feet in length and has more legroom than the Corolla compact, being also 22 percent cheaper than the Prius, which starts at 2.17 million yen, according to the company’s official websit and the chief engineer Satoshi Ogiso.
“The Aqua shows Toyota is increasing efforts to boost sales in the domestic market. Toyota raised the price of the Prius to a more profitable level, so the aqua serves to meet demand for smaller, cheaper hybrids. While hybrids are generally projected to sell in developed markets like the U.S., it’s difficult to say if such a small car as the Prius C will sell”, said the auto analyst at Tokai Tokyo Research Center in Nagoya, Japan, Mamoru Kato.
The Toyota Aqua is delivering a locally rated 35 kilometers per liter, which can be compared to the 30 kilometers per liter for the hybrid version of the Fit, which has a starting price of 1.59 million yen, according to Honda’s official website.