Toyota Motor Corporation announced that its manufacturing subsidiary in Kentucky began exporting Venza crossover vehicles to South Korea last month.
It is for the first time the Venza will be sold outside North America. Toyota Motor Manufacturing Kentucky (TMMC) will ship 600 units to South Korea each year.
Toyota aims to provide the South Korean market with a diverse vehicle lineup that meets consumer expectations. Therefore, the Venza is to join Sienna minivans, Camry and Camry Hybrid which have been exported to South Korea since last year. Toyota is expected to export 130,000 units from North America this year, 52 percent more than in 2011.
Toyota began exporting U.S.-made vehicles in 1988, and now exports U.S.-manufactured vehicles to 21 countries and regions around the world, including Canada and Mexico. Such exports, totaling approximately 85,000 units in 2011, are expected to increase to more than 130,000 units in 2012.
Toyota sold 35,012 Venza crossovers in the United States in the first ten months of this year, accounting for a 6 percent gain over the first 10 months of 2011. Introduced in 2008, the Venza is a mid-size crossover that slots in size and price between the RAV4 and the Highlander.