Toyota Camry might lose the place as top-selling car, after sales dropped 2% in the first half of the year.
While Toyota’s Camry sales dropped, rivals in the midsize segment, such as Ford Fusion, Nissan Altima and Honda Accord, reported big gains. At the end of June, the Accord was trailing Camry with 21,000 vehicles, compared with the gap of 59,000 vehicles during the same period last year. Trying to keep the model on the first place, Toyota has cut the vehicle’s price and offered big discounts.
At the beginning of this month, the average sale price for the Camry was the lowest among all 9 top-selling midsize cars and discounts were among the biggest in the segment. Analysts say that customers begin to turn to the Altima, Fusion and Accord, as these models offer better performance and more features.
“Although the Camry is not that old, it certainly seems older than the rest,” said Jessica Caldwell, senior analyst for the Edmunds.com automotive website.
During the first half of the year Toyota sold 207,626 Camry vehicles, while Accord sales increased 21% to 186,860 units, Altima was up 8% to 167,787 units and Fusion increased 19% to 161,146 units. At the beginning of July the Camry sold for an average $20,900, with $1,400 less compared with last year.