Toyota Corolla reaches 40 million milestone image

Toyota Motor Corporation announced today that cumulative global sale of the Toyota “Corolla” surpassed 40 million in July, reaching 40.01 million units.

The Corolla, currently produced at 15 plants worldwide, accounts for one in five vehicles sold in Toyota’s 76-year history. Its production began in November 1966 when Toyota opened a new plant in Takaoka, Aichi Prefecture, dedicated solely to Corolla production. Two years later, with an emphasis on providing region-specific vehicles, production began in Australia and Malaysia. From 1965 to 1968, Toyota more than doubled its total annual production from 480,000 to 1.1 million vehicles – with significant contribution to the growth of the company.

Marking the 40 million milestone, Corolla Chief Engineer Shinichi Yasui said: “I feel this car has been nurtured by people all over the world and I am very proud to have contributed to its foundation and grateful to all those who have owned and loved their Corollas. The key to the Corolla’s success is the faithful passing down of its original development concept from Tatsuo Hasegawa: that the Corolla must bring happiness and well-being to people around the world.”

Corolla exports to North America began in 1968, and early sales success in this market
helped global cumulative sales of the car reach 1 million units just four years after launch. More than a million units have been sold each year since 2002; last year, a total of 3,180 Corollas were sold every day across more than 150 countries and regions.