Toyota Expects Increased May Sales in the US on High Demand for Prius image

Toyota expects an increase in May sales in the US, thank to an increase in demand for its Prius hybrid line.

Toyota’s Prius sales through April increased 12%, below the automaker’s expectations and not on pace to reach the full-year target of 250,000 units. Carly Schaffner, a company spokeswoman, said that the sales of the Prius hatchbacks, v wagons, c subcompacts and a plug-in version will surpass the 21,477 units sold in May 2012.

Last month Toyota was the only one among the six largest automakers to report a drop in US sales, down 1.1% on declines for the Prius and Camry sedan. Bill Fay, Toyota’s group vice president for U.S. sales, said last month that Toyota will launch in June a new ad campaign to help demand for the Prius.

Toyota increased the global production target for the Toyota and Lexus vehicles in the April-September period by about 150,000 units, surpassing the 4.5 million units reported by Nikkei. Thanks to output from Daihatsu and Hino Motors, Toyota’s global output will most likely surpass the goal of 9.94 million units for this year and might even surpass the 10 millionth annual milestone for the first time by any car maker in the world.

Source: Autonews